In the first and second videos on this topic, we: 1. Established your overall business objectives. 2. Came up with strategies and tactics...

While most marketers know Google and are familiar with DoubleClick, fewer may be aware of Google Marketing Platform (GMP)—Google’s...

With COVID-19 upending our world, utility products that address core needs, like sustenance and safety, have become more important than...

Social Media Buzz is a fortnightly update of the latest news on the major social media platforms that are relevant to marketing practitioner

While your marketing or IT departments may have already made decisions about your data visualisation martech stack, it’s important to be an

...these ads have inspired and made an impact, encouraging Singaporeans to adapt, grow, and stay united in the face of change.

In this month’s leaderboard, we see Clinico Taiwan tugging on heartstrings with a short film on how retirees still contribute significantly

Social Media Buzz is a fortnightly update of the latest news on the major social media platforms that are relevant to marketing practitioner

Jeff Rajeck, Senior Trainer at ClickAcademy Asia, shares the next part of Google Analytics – Google’s Measurement Plan.

Selecting the right keywords is a very important step in implementing your SEO or search engine optimization and SEM or paid search advertis

Learning Google Analytics is not a smooth process. Students typically grasp a few key concepts and then take some time before being able...

Recently, after talking for an hour or two about all the great things about Google Analytics, I received a piercing question from one of...

From bold mixed-media animations by Pocari and Astra Daihatsu, to intriguing web episodes by Emina Beauty Bestie and Rumah Biru, Indonesians

APAC Digital Digest is a fortnightly round-up of what has been happening in APAC in under 3 minutes. Here is what has been happening: The...

It's not easy to know what to use Google Analytics for. There are so many configuration options, menus, and reports that sometimes it...

Even the most fervent believers in programmatic advertising believe it needs to undergo a cleanup, as marketers lose faith in ad tech due to

Greetings analysts and welcome to another post to help you figure out what Google Analytics is all about - and how you can use it to make...

Welcome, budding analysts, to another post which will help you traverse the vast and treacherous landscape of Google Analytics. As we...

Do you have any idea how many algorithm changes Google makes every year? Over 500! Yup, you read that right. That’s precisely why it is so c

There are two types of people who visit your website: those who have never been there before, and those who have. This is the New User metri