In the first and second videos on this topic, we: 1. Established your overall business objectives. 2. Came up with strategies and tactics...

While most marketers know Google and are familiar with DoubleClick, fewer may be aware of Google Marketing Platform (GMP)—Google’s...

Jeff Rajeck, Senior Trainer at ClickAcademy Asia, shares the next part of Google Analytics – Google’s Measurement Plan.

Learning Google Analytics is not a smooth process. Students typically grasp a few key concepts and then take some time before being able...

Recently, after talking for an hour or two about all the great things about Google Analytics, I received a piercing question from one of...

What do you think is the first thing you should do when you go to use Google Analytics? A site review? Hire a consultant? Well according...

It's not easy to know what to use Google Analytics for. There are so many configuration options, menus, and reports that sometimes it...

Greetings analysts and welcome to another post to help you figure out what Google Analytics is all about - and how you can use it to make...

Welcome, budding analysts, to another post which will help you traverse the vast and treacherous landscape of Google Analytics. As we...

There are two types of people who visit your website: those who have never been there before, and those who have. This is the New User metri

So, you're set up on Google Analytics, you've checked that your tracking code is working in Realtime and the data (well, statistics) is...

OK, so we're starting to get somewhere with Google Analytics now. We know... What Google Analytics is How to get started with Google...

So, I'm going to assume that by now you're hooked, or at least intrigued enough to start finding out more about Google Analytics (GA) and...

So, you may have heard of Google Analytics - or even used it once or twice. And you may think, I guess it's something which is good to...

Which channels to your website are experiencing high bounce rates and what can you do about it? Jeff Rajeck, Senior Trainer at ClickAcademy

So you're interested in getting started with Google Analytics? Maybe it's because you've read our last post about what Google Analytics...

Maybe you've heard people mention it. Or perhaps someone has sent you a login. Or you may have even taken an online course. Yet you've...

What else can you put on your page that people could click even if they didn't want to see another page to minimise bounce rates? Jeff Raje

What is a bounce? What can you do to minimise bounce rates? Jeff Rajeck, Senior Trainer at ClickAcademy Asia, helps you make sense of bounc

Website? Check. Google Analytics account? Check. Now what are the mechanics of Google Analytics? What data does it record? Jeff Rajeck,...