Social Media Buzz is a monthly update of the latest news on the major social media platforms that are relevant to marketers, in just 3 mins.

Technology is something that is embedded in every system today. Whether it is the device in your hand or the vehicle you are travelling...

While most marketers know Google and are familiar with DoubleClick, fewer may be aware of Google Marketing Platform (GMP)—Google’s...

As the programmatic industry has grown, digital supply chains have become increasingly complex with a huge array of middlemen between advert

If a brand or media agency is interested in leveraging location strategies with any partner, it’s important to ask the right questions about

Often referred to as PMP, private market places are typically ‘’Invite Only’’ auction deals that provide priority or preferred access to a p

For brands that are dependent on apps for their revenues, the importance of push notifications can’t be overstated. Industry stats show that

So, here are a few email marketing platforms that you should check out to give your business the headstart it needs to tread on the success

The number of fast-growing tech companies is multiplying day by day, and the competition for bringing innovations to the market is at its pe

Even the most fervent believers in programmatic advertising believe it needs to undergo a cleanup, as marketers lose faith in ad tech due to

Content marketing forms a crucial part of the marketing strategy for about 88% of B2B marketers. If you are part of that 88%, then you would

The automotive industry was a bit of a laggard when it came to the leveraging of digital advertising channels; today, they are heavily inves

Social listening often refers to using software to collect public online discussions regarding a specific topic, then analyse the discussion

What is Artificial Intelligence (AI)? At its core, AI is about using data analysis to make better business decisions. We are all likely to i

Scott Rigby, Chief Technology Advisor & Principal Product Manager at Adobe explains the considerations you need to have when choosing a comm

Benjamin Chen, Regional Director, Consulting & Customer Success of Magnolia International explains what Content Management System is and how

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies and tools, the fundamentals

Customer Data Platforms are one of the most popular buzzwords in marketing these days. We live in a customer-driven world where businesses s

Tech Talks is a video series that aims to demystify the functionality, benefits and future of technology in marketing. Ben Wightman, Head

Tech Talks is a video series that aims to demystify the functionality, benefits and future of technology in marketing. Abhinay Bhasin,...