3 Mobile Apps That Drove Their Brand Awareness With Snapchat
Updated: Feb 17, 2022
The global mobile app market size was valued at $106.27 billion in 2018 and is expected to grow at a massive CAGR of 18.4% to reach $407.31 billion in 2026. With deeper internet penetration and an ever-increasing number of smartphones, mobile apps from various industries are expected to make a greater impact in the coming years.
However, as consumers keep getting exposed to more online applications, mobile apps need to up their marketing game. With a plethora of marketing avenues available today, brands can leverage these to reach out to more people just like these three mobile apps did with their Snapchat campaigns.
BetterMe is an app that helps women shed weight through changes in their food intake and physical activity.
BetterMe wanted to find a new and highly engaged audience and run a campaign that would help it lower CPI and decrease CPP.
Approach & Solution
BetterMe launched their first App Install campaign on Snapchat using the Snapchat Ads Manager tool. Snapchat became their second-biggest source of traffic just within a month with the highest conversion rate from install to purchase.
To build on the momentum further, BetterMe teamed up with one of Snapchat’s certified partners, Aitarget, to hit a number lower than their CPI goal. For their Snap Ads, BetterMe chose a funky and bold creative strategy by combining neon colors and effective weight loss exercises to grab the attention of Snapchat’s unique audience.
The Snapchat campaign helped BetterMe double the traffic on its app while reducing the cost per purchase by 30%. Also, conversion from install to purchase also increased by 30%.
Sweat is an online fitness app for women that hosts one of the largest women’s fitness communities.
Since Snapchat users are looking for ways to boost their health and fitness after the holidays, Sweat wanted to drive its January sales as the post-holiday period is a key selling time for the fitness app.
Approach & Solution
Sweat teamed up with Snapchat’s leading Creative Services team that produced the first-of-its-kind body tracking AR Lens emulating Sweat’s fitness routines that Snapchat users could through their phone’s camera.
Sweat leveraged this AR Lens technology to utilize Snapchat’s latest goal-bidding strategies focusing on App Installs from the AR Lens itself.
Sweat’s Snapchat campaign helped the fitness brand reach a solid 10.6M female audience and delivered a cost-effective incremental cost per install of $21.2. Also, the use of AR Lens saw a 38% incremental relative lift for App Installs and a 410% increase in signups.
Virtuo offers its users an online platform that helps its users book premium car rental services.
Virtuo wanted to acquire more potential customers at a lower cost.
Approach & Solution
Virtuo ran Snap Ads App Install campaign. Using the Snap Audience Match, Virtuo was able to able to target the right users from its database with high potential to convert. To optimize costs, Virtuo leveraged Goal-Based Bidding to optimize for those who would install their app and sign up.
Using a range of best-practice creative assets, they reached their target audience with engaging content.
The Snapchat campaign helped Virtuo attain all its marketing goals. The campaign delivered a 3.8x higher ROAS than other social media channels and a 33% cheaper Cost per Sign Up. Snapchat users also had a higher lifetime value of 13% than users from other social media platforms and an uninstall rate that was twice as low as social media channels.
Snapchat is an excellent platform for brands trying to reach a younger audience. With over 70% of its active users in the age group of 18-34 years, Snapchat offers brands an ideal platform to create an impact on the Gen Z audience. However, like most other social media channels, brands need to have a solid marketing strategy to leverage Snapchat’s utmost potential.