Do you have any idea how many algorithm changes Google makes every year? Over 500! Yup, you read that right. That’s precisely why it is so challenging to keep up with the latest SEO developments. And if you don’t maximize your SEO, your Google rankings would take a hit.
While having some basic knowledge about SEO may help you make your site visible on various search engines, improving your site’s Google ranking is a different ballgame, altogether. This is where SEO tools come in as they can help you compare, research, and plan to push your website to the first page. Here is a list of 5 best tools that can help you improve your site’s Google search rankings significantly.
1. Google Search Console
You must ensure that there are no performance-related issues if you want to get your site indexed and attain a good rank. To that end, Google Search Console, previously known as Google Webmaster Tools, may come in quite handy. It is a conglomeration of Google SEO tools that you can use for free and use for indexing your site.
Also, it will provide you with all the information on Google search fundamentals like the keywords that your visitors use and their click-through rate, your site’s statistics, Google’s crawl rate, and the external & internal links to your site. Thus, it provides you with an idea about how the Google search engine perceives your site.
Google Search Console helps you figure out issues which might jeopardize your search result rankings and your site’s visitors’ experience. Thus, you have the chance to resolve these problems before they do your site any substantial damage.
One of the best things about Search Console is that you will directly receive messages from Google regarding any problems with, or any actions against, your website. Thus, you have the chance to find errors and broken pages and fix them.
While analyzing your site’s performance is important, it is crucial to have a good understanding of your competitors too, which would require thorough keyword research. It means that you not only need to evaluate your target audience but also know what strategies your competitor is deploying and which of their keywords are generating leads.
You can use SEMRush, which would provide you with competitive intelligence on all these areas and help you make an informed decision on how you can maximize the efficacy of your techniques. The reason why it’s considered one of the best SEO tools is that it can help you transform your site’s functionality. Also, if you have been using Google Keyword Planner, then you should definitely check out SEMRush as it outshines the former in sophistication by a fair margin.
By using SEMRush, you can have all the information you need on your competitors’ traffic and keyword trends while simultaneously keeping a tab on their backlinks. Also, it lets you find out whether these links are do-follow or no-follow. SEMRush will reveal to you the quality of these links, which will come in handy while designing your backlink strategy.
3. Moz Pro
Creating high-quality blog posts would be a cakewalk if you already knew the keywords that people use to look for your products online. With its intuitive interface and data-driven approach, Moz Pro can help you identify SEO opportunities, monitor growth, develop reports and optimize them for overall better results.
As it offers a comprehensive view of a site’s backlink profile, you can use it to not only find about your competitor’s links but also the broken links to your site so that you can fix them. Also, it allows you to check the spam score of the links that point to your site so that you can remove them.
You can use this tool to find out how your website ranks and appears on different search engines like Google, Yahoo, and Bing. The best thing about Moz Pro is that not only does it provide you with weekly rankings of your keywords but also monitors the keyword rankings of your competitors’ sites.
While devising innovative strategies is important to improve your site’s Google ranking, keeping a tab on your competitors is crucial too. By using AHrefs’ link checker, you can quickly analyze the top 100 backlinks pointing to any website.
All that you have to do is enter the URL that you want to analyze and you will have not only its domain rating score but also the top 100 links that point to that site. Consequently, you can use this information to formulate your own link-building strategy.
What is possibly AHrefs’ greatest feature is that it informs you about new link opportunities. Often, people might mention your brand in their content but may not bother to link it to your site. AHrefs alerts you about pages that mention your brand. Consequently, you can reach out to them and request them to link it to your site.
Moreover, through AHrefs, you can find the broken links to any site and fix them for your site and leverage it to your advantage if they are present on your competitors’ site. You can recreate these broken pages on your site and reach out to the linking websites and suggest them to replace the “broken links” with a link to your website.
5. Mobile-Friendly Test
There is no dearth of people who use their mobile devices to access different platforms, and their number is only increasing. Therefore, it is critical that your website is optimized for mobile devices. Responsiveness is the key when optimizing your site for mobile devices and Mobile-Friendly, through its quick test, will let you know how mobile-friendly your site is.
Moreover, it will provide you with suggestions on how you can optimize your website for mobile devices. This test will help you find out the resources that the phone couldn’t load and also suggest what you can do to enhance the site’s responsiveness on mobile devices. Using legible font sizes and sizing content to fit the screen are some of the most common suggestions that users receive.
Wrapping It Up
While these were just five of the best SEO tools that I believe everyone should use, you should know that there are no hard and fast rules in marketing. What works for someone might not deliver similar results for you. The key here is to keep experimenting till you find the tool that works for you and then stick with it.