It was Eid al-Adha yesterday and Muslims from all over the world celebrated it with great joy and enthusiasm. Also known as the Feast of Sacrifice, it is the second and the largest of the two main holidays celebrated in Islam. And any event that holds such a massive influence on so many people is an obvious attraction for brands too.
So, we decided to bring to you some of the best marketing campaigns around Eid al-Adha over the last few years. Hopefully, these will help you plan your marketing campaign next year.
1. Grameenphone (2018)
Bangladeshi telecom brand Grameenphone came up with a brilliant advert on Eid al-Adha, which sought to educate people on the true spirit of Eid al-Adha.
The ad shows a rich landlord taking delight at the sight of hundreds of people lining up outside his house to collect their share of the animal sacrifice that he was distributing amongst people with limited means. But contrary to the spirit of the festival, which is making sacrifices with the only aim of pleasing the almighty, the landlord seems to be more concerned about ramping up his philanthropic credentials. Moreover, instead of going for a fair distribution of the meat, he keeps all the good meat pieces for himself.
The message towards the end of the advert must be an eye-opener for many who treat the festival merely as a means to boost their social status instead of genuinely trying to help others.
2. Kerala Tourism (2018)
Eid al-Adha, like every other festival, is based upon the foundation of spreading joy and happiness. And this advert by Kerala Tourism establishes this further.
The ad showcases a kid bringing home another destitute kid after the prayers. The kid’s family not only appreciates this sweet gesture but also invites the new guest to have a meal with them, where the first kid happily shares his food with him. Kindness, empathy, and generosity- that’s the basis of Eid al-Adha and the people in this commercial had all of that in plenty.
3. Nesto Hyper (2019)
And here’s an absolute tear-jerker! This 2019 Eid al-Adha advert by the UAE-based company Nesto Hyper showed that it’s the sentiment behind any gift that actually counts.
The ad shows a young boy asking his mother for some money so that he can buy his teacher a present on Eid al-Adha. But when the poor lad notices that his mother has hardly anything to spare, he decides to not take anything from his mother and prepare a present for his teacher himself.
Back at school, when the boy notices everyone else giving their gifts to the teacher, he feels slightly embarrassed to present his gift, a simple handmade greeting card in a Nesto Hyper box, to his teacher. But the teacher appreciates the sentiment behind his gift and embraces him in a tight hug.
4. J. (2022)
Pakistani clothing brand J. hit the nail on the head when it released this beautiful Eid al-Adha commercial last year, thereby highlighting the fundamental principle behind Eid sacrifices.
The ad showcases a kid asking his father what to sacrifice on Eid al-Adha, to which his father says that it can be anything that he holds dear to his heart. When he sees a destitute kid on the street, he gifts him his favorite blue kurta, which he had been trying hard to procure. The ad delivers a beautiful message, which is that merely sacrificing any animal on Eid al-Adha makes no difference until that animal is precious to you. Similarly, adorning people with precious gifts on the festival makes no difference until those gift items hold a sentimental value for the giver.
5. Islamic Relief (2021)
The final ad on this list again revolves around the act of sacrificing. The ad, released by the humanitarian and development agency Islamic Relief focuses on the act of sacrificing during Eid al-Adha and the importance that it has on furthering good deeds.
The ad revolves around the idea that every act of kindness and empathy is reciprocated with manifold generosity by the almighty. All that one needs to do is have faith in Allah and do whatever they need to do to strengthen humanistic values.
Wrapping Up
And that was the list of some of the best Eid al-Adha adverts from the last few years. The intrinsic idea behind celebrating this beautiful festival rests upon kindness, empathy, and selfless love for humanity and the ads covered in this blog demonstrate that in plenty.
Lastly, we, at ClickInsights, would like to wish all our Muslim readers a very happy Eid al-Adha. We know this came in a bit late but it’s the thought that counts, right?
We’ll be back with more awesome videos for you. Till then, stay tuned!