• ClickInsights

6 Best Digital Marketing Tools to Increase Your Business ROI in 2022

When it comes to your business, you want to see results. A high return on investment (ROI) is the best way to see if your marketing efforts are paying off.


Digital marketing provides businesses with a unique opportunity to connect with customers and create lasting relationships. Through digital channels, businesses can reach a larger audience with minimal investment. Additionally, digital marketing allows businesses to track and measure results, providing valuable insights into the effectiveness of their marketing campaigns.


As per HubSpot, U.S. advertisers spent nearly $50 million on programmatic digital display advertising, signifying the shift in trend from traditional to digital marketing. If you are one of these businesses planning to go big on digital marketing, here are some tools that may come in handy.


CoSchedule


CoSchedule is a digital marketing tool that helps businesses plan and executes their marketing campaigns. It provides a drag-and-drop interface that makes it easy to create and track marketing tasks. Likewise, the tool also makes it easy to collaborate with other team members. You can share drafts of your content with others and get feedback before finalizing it. With CoSchedule, marketers can create editorial calendars, plan blog posts and social media updates, as well as track results.


HubSpot

HubSpot is a comprehensive inbound marketing and sales platform that helps businesses attract visitors, convert leads, and close customers. It also offers a wide range of features to help businesses accelerate their growth, including a CRM, marketing automation, and sales enablement. With HubSpot, you can attract visitors to your website, convert leads into customers, and close more sales.


Google Analytics

Google Analytics is a free web analytics service offered by Google and is the most widely used web analytics service on the Internet. It allows website owners, webmasters, and digital marketers to track their website's traffic and performance.

Marketers can use it to track where website visitors come from, what pages they visit, and how long they stay on the site. Google Analytics can also be used to track conversions, which can be used to measure the effectiveness of a website or digital marketing campaign.


BuzzSumo

If you're looking for a way to see what content is resonating with audiences and driving engagement online, BuzzSumo is a tool you should definitely check out. With its ability to track and analyze social media activity, you can quickly see which pieces of content are being shared the most and tailor your content strategy accordingly. Brands can also use BuzzSumo to keep an eye on their competition and see what's working well for them. Overall, it's a valuable tool for understanding what content is resonating with audiences and driving engagement.


Mailchimp

As per the Litmus report of 2021, 37% of brands are considering increasing their email budget. And when it comes to email marketing, Mailchimp is the tool that marketers can count on to do the job. It allows brands to create and send newsletters, email campaigns, and other marketing materials. Moreover, Mailchimp provides several features that make it easier to track the results of marketing campaigns, including click-through rates and open rates.

With Mailchimp, you can create beautiful email newsletters, automate your marketing campaigns, and track your results. Best of all, this tool is free for businesses with fewer than 2,000 subscribers.


Crazy Egg

Crazy Egg is a digital marketing tool that provides heatmaps and A/B testing capabilities. It is a valuable tool for website owners and digital marketers who want to improve their website conversion rates. With Crazy Egg, you can have insights into what people are doing on your site, how they are finding your site, and what they are interested in.


Conclusion

Digital marketing tools are always evolving and changing. While there are many different tools available, the ones listed in this article are some of the best for increasing ROI in 2022. By using these tools, you can create a more efficient and effective marketing strategy that will help your business grow.