Without a doubt, eCommerce has seen fiercely rising competitiveness over the past few years. Many companies have increased their earnings by opening and continually improving their online stores. No wonder the revenue from European e-commerce reached 425 billion dollars in 2020. Yet, it keeps growing to this day.
The prediction indicates that revenue will continue to rise sharply. So, if your company hasn't yet seized the chance to launch an online store, the time is now. And if you’re looking for inspiration, we’ve brought you plenty.
In this blog, we will check out the eCommerce trends that will be popular in 2023.
1. Mobile-Based eCommerce Will Take Off
Technological advancements lead to an increase in mobile commerce. Including smart and basic phones, there are presently 7.26 billion cell phone users globally. Consequently, 91% of people around the globe are smartphone owners.
As an online seller, this implies that more and more customers may buy your goods or services from you via their mobile devices, and they choose mobile commerce as a gateway for doing so.
By 2024, it is anticipated that global mobile commerce sales would amount to about €4.5 trillion, or 69.9% of all retail eCommerce revenues. Given that smartphones account for more than half of all online traffic, it is imperative to make sure your webpage is suitable for mobile browsing.
2. Personalization Will Keep Playing An Important Role
Whether you work in the B2B or B2C sectors of the economy, your intended audience will demand some level of personalization. It can help you boost revenue whether you only employ it in your advertising or go further and include it into your eCommerce shop. In fact, a poll of US online buyers conducted in 2022 found that just 12% said a tailored experience didn't influence their decision to keep buying on a retailer's website.
When 2023 comes around, eCommerce companies will employ data for more than simply insights. Instead, online retailers will leverage client information to strengthen the customer experience overall, not only to enhance customer service or increase their product offerings.
3. Custom Packaging Will Gain Traction
As already established, customization and environmentalism will grow in significance for customers in the future. eCommerce companies will be able to handle both of these trends by using personalized packaging.
Online retailers, for instance, can draw attention to the eco-friendly nature of their package. Or how about pleasantly surprising them with a unique touch like a quick letter of gratitude written by hand for their purchase?
4. Chatbots Will Be Used More Frequently
Online customers are starting to communicate with chatbots in greater numbers. By 2024, chatbot-based consumer retail spending will total $142 billion.
In the modern world, clients expect to have accessibility to customer service on a 24/7 basis. So, adopting a bot that can respond to customer inquiries will be a wise investment if you want your eCommerce business to keep up with current trends.
5. Greater Selection of Available Payment Options
Without a range of payment choices, you run the risk of losing a client. Conversion rates, particularly on mobile devices, may be increased by providing multiple transaction modes.
Plus, having extra payment options will enable you to take advantage of several new trends, which will help you capitalize on providing a tailored customer experience.
6. Livestream Purchases Will Set The Standard
The popularity of live streams is rising. In fact, it's predicted that this industry will reach $247 billion by 2027.
Online reviews via live streams help many to decide if they want to buy a certain product. It provides another type of social proof by enabling clients to witness your merchandise in real time. Since the general public can ask questions from the reviewer, it further enhances the consumer experience.
Final Thoughts
While devising a trendy eCommerce campaign for 2023, brands should make an experience revolving around the customer’s needs. And whenever you encounter uncertainties with your online shop, always stick to a solution the buyer wants.