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A Head-to-Head Comparison Between Facebook Ads. Vs. Google Ads for eCommerce

The competitive market that we see in the world today relies on ad campaigns, such as those by Facebook and Google. These websites offer ads that help in turning the game around for most online companies in the eCommerce niche. However, you always have to look for the best-fitting campaign.


Facebook and Google consume about 70% of revenue generated through digital ads across several UK businesses. To stand out in the eCommerce industry, perhaps it is vital to have the best attention-grabbing content to ensure ROI.


The answer to which channel fits the best out of these two can get difficult to derive. However, we can easily claim that both can get equally effective. They only serve different sets of audiences.


Continue reading further to determine which channel would fit better in terms of your strategy. Furthermore, Facebook ads or PPC agencies can help one find target audiences much faster.


So What is the Difference Between Facebook Ads Vs. Google Ads?

You first need an objective to determine which customers fit best into your ideology. Other factors like creative aesthetics together with budgeting also factor in here.


A few differences can help one navigate their way through the industry. For instance., for Facebook ads, the budgeting limit can start at $6 to several thousand. Budgeting for Google Ads relies on keyword competition and ranges between $2 to several hundred.

Facebook ads look for detailed targeting that relies on interests, profiles, behavior, first-party data, and several others. However, Google Ads pertain mode to keywords and other forms of browsing behavior over many Google apps.


The placements for Facebook ads are newsfeeds, videos, video feeds, marketplace, messenger, and stories. Google ads usually appear in search results, shopping, website displays, and YouTube.


The intent for most Facebook ads is to use personalized ad campaigns to spread brand awareness and to get impulse buys. Google ads work best for those customers searching for what to buy and know what they want.


Facebook Ads Vs. Google Ads for eCommerce - How They Work?

Both these platforms usually receive recognition because of their user-friendly nature. Strategizing and executing the campaign can get hard because quality content can never become easy to achieve. However, the general process which goes into the campaign is otherwise simple.


How does Facebook Ads work?

One needs a verified account primarily for this purpose. After that, you will only have to log into an ad manager to start the campaign. For this reason, Facebook first requests the main objective of your campaign, which can include brand awareness, traffic, engagement, or sales.


Facebook Ads Vs. Google Ads in terms of Cost and Results

Facebook leads Google ads when it comes to ROI. The average cost for every click for Google ads ranges between $2 and $3 across all companies. It works the same way for Facebook, especially in the eCommerce industry.

However, one must remember that the rates for most Google ads can go up much higher than this for most keywords. It goes especially for the high-competition shopping keywords.

Facebook Ads Vs. Google Ads for ROI and Results

The average conversion rate for Facebook in commerce and retail comes to about 3.26%. Google ads go up to a 4% conversion rate.


Facebook Ads Vs. Google Ads for eCommerce Targeting

One can now select the most preferred demographics, retargeting, and interests for both the Facebook and Google ad campaign platforms. However, Facebook tops the charts because of the widespread data consumed daily. Facebook, in conjunction with other partners and consumers, can even clear a massive figure of above 2.7 billion monthly users.


The Verdict

Both these platforms are technology giants, but one must stay wary of the type of content and campaigns they need to boost their products.



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