24% of marketers considered TikTok effective for reaching their business goals, compared to just 3% in the previous year— a 700% increase. For starters, it is a great way to connect with your target audience on a more personal level. You can create short videos introducing your brand and showcasing your products or services.
You may have heard of TikTok–the social media platform that's taken the world by storm. Chances are, you or someone you know is already using it. But you may not know that TikTok can be a valuable tool for digital marketers. It is a great way to connect with your target audience in a more informal and interactive way than other social media platforms. Likewise, it is also a great way to showcase your brand's personality and culture. And because it is still a relatively new platform, there is a lot of opportunity for those who are early adopters.
In this article, we will discuss some essential TikTok stats and content that works well for your future digital marketing campaigns.
Calls to action (CTAs) in TikTok
The greatest benefit of using TikTok for marketing is that it is a great way to drive traffic to your website or online store. You can include links to your website in your videos, and when viewers click on the link, they will be taken to your website. This right here is a Call to action. Calls to action (CTAs) in TikTok text have shown to provide a 152% lift in conversion compared to those that do not give viewers a clear next step to take.
TikTok can also help you build brand awareness. The more people who see your videos, the more likely they are to remember your brand and consider doing business with you. TikTok has an average user session of 10.85 minutes. So if you are not using TikTok yet, it is time to add it to your digital marketing strategy!
Questions to Ask Before Creating a Campaign
· First, think about what you want to achieve with your campaign.
· Do you want to drive brand awareness? Increase engagement? Generate leads?
Once you know your goal, you can start planning your content.
Tip:
Keep your videos short and sweet—TikTok is all about brevity. 63% of all successful ads get their point across right away. And be sure to keep it interesting and engaging; no one wants to watch a boring commercial.
Finally, always test and measure your results. Use analytics to track how well your videos are performing and make tweaks accordingly.
What Kind of Content Works Well on TikTok?
You must be thinking of using TikTok in your marketing strategy. Great idea! But what kind of content works well on the platform?
Highlight your team's culture
Well, one great way to use TikTok is to create short videos that show off your product or service. You can also highlight your team's culture and give people a behind-the-scenes look at what it's like to work at your company.
Tutorial––Be creative
Another idea is to do a "tutorial" where you teach people how to do something cool using your product or service. And finally, you can also use TikTok to promote events or sales campaigns.
Just remember that the most important thing is to be creative and have fun with it! 44% of daily TikTok users want branded content to be fun and entertaining.
Final Thoughts
You might be wondering, is TikTok worth my time? The answer is yes! It is a powerful platform with great potential for digital marketers in the coming years. The key is to create engaging, creative content that speaks to your target audience, and you will be on your way to TikTok success.
So, get out there and start making videos now!