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APAC Digital Digest - 22 May 2020

APAC Digital Digest is a fortnightly round-up of what has been happening in APAC in under 3 minutes.

Here is what has been happening:

Google Adds New Option to Group and Color-Code Tabs in Chrome

Google has outlined a new option to group tabs in Chrome: name labelling and colour-coding on each group tabs. It's a simple, but effective option to help manage your various research and management efforts.

Amazon Launches Kendra To Solve Enterprise Search With AI

Amazon announced the general availability of Amazon Kendra, an AI and machine learning-powered, easy to use enterprise search service. The company first announced the Kendra at AWS re:Invent last December and now it’s generally available to all AWS customers.

Source: Forbes

Pinterest slips as user growth disappoints

Pinterest’s shares fell as much as 19% after the company reported disappointing user growth in 2020. Pinterest’s user base grew to 367 million monthly active users, exactly the same annualized growth rate the company saw in the fourth quarter of 2019.

LinkedIn can now help you accelerate your sales

LinkedIn rolls out new updates for Sales Navigator to help accelerate virtual selling. It supports three primary drivers of virtual selling— real-time insights, collaboration, and relationship building.

LinkedIn Now Factors ‘Dwell Time’ Into its Algorithm

LinkedIn is updating its algorithm, dwell time will now be taken into consideration when content is ranked in the LinkedIn feed. LinkedIn is updating the algorithm used to rank content in its feed by factoring in the amount of time users spend with each post.

LinkedIn brings back own polls feature to facilitate more engagement

LinkedIn has officially brought back its polls option to gather feedback and boost engagement on the platform. It emphasises that the polls feature will be an effective option within groups, depending on the quality of engagement and membership.

Source: Appypie

Twitter comes with a new feature: Now, retweet with a comment of your own

Twitter has launched a new feature that allows users to retweet with a comment of their own. "Retweet with comment" allows users to embed a tweet in their own tweets, which lets them get around Twitter's 140-character limit when they write their own commentary.

Source: India Today

Instagram Launches ‘House of Instagram’ Brand Advice Hub in Australia

Instagram has launched a new ‘House of Instagram’ mini-site, a brand advice hub in Australia. The function of this advice hub is to provide links to a range of guides, tips or resources for those businesses and with a focus on Australian market.

Source: Big Domain

Supporting Well-being with Guides on Instagram

Instagram is introducing Guides, a way to more easily discover recommendations, tips and other content from creators, public figures, organizations and publishers on Instagram. When viewing a Guide, users can see posts and videos that the creator has curated, paired with helpful tips and advice.

Source: Instagram

Facebook acquires GIF platform ‘GIPHY’, to integrate it with Instagram

Facebook acquired the GIF-sharing service GIPHY, which will become a part of the Instagram team. 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone.

Facebook Provides New Ad Placement Controls to Better Manage Potential Brand Association

Facebook has announced a new set of brand safety controls, which gives brands more control over ad placements across Facebook's various ad streams.

Source: Honey Web

Facebook rolls out Shops, turning Pages into storefronts

NEWS Source:

Summary: Facebook revealed the rollout of a major update called Shops. These would effectively turn Facebook and Instagram pages into digital storefronts, and the company is pitching it for small businesses.

Source: The Next Web


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