If you manage a Google Ads account, you know that tracking conversions are crucial to understanding what’s working and what isn’t. You may also know that there are different ways to track conversions, depending on your business goals.
In this article, we’ll explore the different types of conversion tracking available in Google Ads so that you can choose the best method for your needs.
How to track conversions through Google Ads?
If you're running Google Ads, you're probably interested in tracking your conversions. After all, what's the point of spending money on ads if they're not resulting in conversions?
The good news is that the average conversion rate across Google Ads is 4.40% on the search network. That means that for every 1000 searches, 44 people will convert.
Of course, these are just averages - your conversion rate may be higher or lower depending on several factors. But it's still useful to know what the average is so you can benchmark your results against it.
Here are some of the ways through which you can track conversions:
App Installs or Purchases
If you're running a campaign to promote your mobile app, you can use App Installs or Purchases to track how many people install or purchase your app because of your campaign. The data can help you determine whether your campaign is successful and whether you're getting a return on your investment.
However, it's not enough to just track the number of installs or purchases. You also need to measure the number of uninstalls. After all, even if your campaign is successful in getting people to install or purchase your app, if they subsequently uninstall it, you're not getting the full benefit of your investment.
Newsletter Signups
A newsletter is a powerful marketing tool that can help you connect with your customers and build a strong relationship with them. It can also promote your products and services and grow your business. Many marketers run newsletter signups campaigns on Google Ads, and tracking the number of subscriptions you are getting is one way to measure its effectiveness.
Once you've tracked the number of signups you're getting, you can start to analyze your results. Look at how many people are signing up, where they're coming from, and what kind of conversion rate you're seeing.
If you're not happy with the results you're seeing, don't be afraid to adjust your campaigns. Try different ad types, different keywords, or different targeting options. And, of course, keep track of your results so you can see what's working and what's not.
Phone Calls
If you have a phone number listed in your Google ad, you can track how many people call you after clicking your ad. Tracking phone calls is a great way to determine the effectiveness of your ad campaign and see if it's driving the results you want. To set up call tracking, simply add a unique phone number to your ad and then track the calls that come in to have valuable insights into whether your ad is driving results and how you can improve it.
Offline Conversions
If you're running a business, it's important to track all your online and offline conversions. Offline conversions can be just as important as online conversions and can often be more difficult to track. One way to do this is by setting up a Google My Business account and then linking it to your Google Ads account. Once you've done this, you'll be able to see how many people visit your store because of your ads.
Another way to track offline conversions is to use a third-party tool like CallRail. With CallRail, you can track every phone call that comes into your store, including those that are made after someone clicks on your ad. CallRail also allows you to see which ads are driving the most phone calls, so you can optimize your campaigns accordingly.
Key Takeaway
There are several ways that you can track conversions on Google Ads. Whichever method you choose, make sure that you set up tracking correctly so that you can accurately measure the results. By understanding how to track conversion, you can better optimize your campaigns to get the most out of your marketing efforts.