• ClickInsights

How Augmented and Virtual Reality will Impact SEO

The SEO industry varies according to new trends and augmented and virtual reality will have a profound impact on SEO in the next few years. Not only will these technologies allow users to experience content in a more immersive way, but they will also allow businesses to create more engaging and customized marketing campaigns. By leveraging these platforms, businesses can reach a wider audience and improve their overall brand visibility.


Implications for content creators

As we shift from a text-based internet to one with images, videos, and virtual worlds to explore, it's important that SEOs keep up. In addition to knowing how search engines work and how they rank content, today's SEO professional must also understand the user experience. How do people want to engage with your website? What kind of content will they find most relevant?

Content creators should think beyond just words on a page. If you're creating an AR or VR experience for your brand or campaign, this can have implications for SEO as well. For example: if users scan certain objects through their phones' cameras via AR or VR apps, those apps need links back on your website so people can learn more about them! Because of this both developers and marketers will need to work together in order for these experiences to succeed as marketing campaigns go from static pages into immersive environments where users can interact with real-world objects through technology.


Implications for search engines

Search engines will need to adapt to the new medium, and it seems logical that they will want to be able to index VR content. There are a number of ways that search engines could take advantage of AR, VR, and MR content in their indexing process. One proposed model is for search engines to recognize what type of platform your content is on or how is it hosted and then send different signals back to the web crawler for indexing.


Structured data for VR

Structured data is a way to describe information on a web page. For example, it can be used to describe 3D objects, or how a 3D object should be displayed. The machine learning algorithms used by search engines such as Google and Bing rely heavily on this type of structured data in order to understand a page better.

With AR coming into the picture, we need to have another way to add structured data since it will make it easier for search engines to understand what’s going on in your pages, leading marketers closer to SEO nirvana.


Brands and VR content

VR has the ability to create more engaging content for users than traditional marketing methods. With consumers being able to experience a product before they buy it, companies will be able to boost sales by giving customers an inside look at what they're selling. These new opportunities mean that brands can no longer rely solely on traditional SEO to drive traffic and conversions; rather they need to make sure that their VR content is also optimized for search engines.

Going forward, your website also needs to have a mobile-friendly design so that users don't feel like they're getting an old school website when they visit from their phone or tablet. You'll also want to make sure that your AR experience is responsive so that whether someone is watching them on a tablet or smartphone device, they'll still be able to see all of what's going on in each frame without having their view blocked because of too much information being crammed into one small screen area.


Conclusion

AR and VR are changing the way people view the world. For the first time ever, consumers can interact with a product in their own way through augmented reality or immerse themselves in a new world by using virtual reality. Together, they can create new ways for people to learn and explore, as well as new opportunities for businesses to connect with customers.

In short, augmented and virtual reality are already having a significant impact on SEO, and their growth will only continue in the future.