According to reports, the worldwide AR market will increase from around 3.5 billion in 2017 to more than 198 billion in 2025.
In this day and age, almost every brand you come across has its own application. Understandably, businesses are on the alert to monitor digital trends due to the fast development in innovation. Integrating augmented reality is one approach to focus on the most recent technologies.
Small and medium-sized businesses are using this technology at an increasing rate as they realize that being sufficient requires more than just a simplistic app. Continue reading to see how we can use augmented reality to update any app and grow your business.
1. Greater Customer Engagement
Thanks to augmented reality, brands may now interact with consumers more personally and meaningfully than ever before. Individuals will be able to engage with the business directly rather than only passively viewing fixed advertisements. Moreover, it is relatively simple to viralize and share such interactions online.
2. Taking Digital Shopping To The Next Level
What reasoning do consumers provide for not primarily shopping online? Of course, there is a fear of being let down. Almost all of us have encountered the difference between our expectations and reality after purchasing online and receiving an unexpected product. That explains why the market has embraced the "Try Before You Purchase" approach so readily.
It enables the buyer to contrast and compare various product colors and model versions, check them from all viewpoints, and even try them on before making a purchase. Also, it's worth seeing how the industry's top players—Nike, Amazon, Ikea, and Timberland—get it right.
On top of that, it's also amazing how using augmented reality to try on merchandise may make people feel as though they already possess them before making an actual purchase.
3.Increasing Utilization For Search And Geolocation Tools
We may also employ AR to gain from geolocation in marketing initiatives. Given that geolocalized advertising may highlight certain items on a mobile phone's screen, it is quite likely to catch the customers' attention. In this way, people are informed about the locations that are worth seeing as well as how to get there quickly.
4. Adding Games To Instruction Manuals And Guidelines
Think about buying a cutting-edge espresso machine. You will need to go through quite a few pages of the user manual before you can enjoy your first cup. However, what if you could gamify this system to make it far simpler and more interesting?
Nowadays, people don't need to purchase expensive equipment because AR can be used in practically any web browser; a camera phone is typically sufficient.
5. Decreasing The Cost Of Marketing Campaigns
When it comes to marketing, the whole venture can be very expensive to advertise, particularly if we consider television and the media. A single publishing in a well-known journal, like the Wall Street Journal, can go into the thousands of dollars.
But because of the manner the material is delivered, AR significantly reduces the cost of advertising campaigns while simultaneously increasing their effectiveness. Moreover, you may boost value by incorporating AR features with direct product connections into printed advertising.
6. Setting Yourself Apart From The Crowd
The most fundamental justification for thinking about incorporating augmented reality into your own mobile app is that it will make it unbeatable. Despite the fact that AR is mainstream, you may still outperform your rivals by a considerable margin.
Final Thoughts
Why is AR a roadmap for marketing success for each and every company? In a nutshell, it's usability and accessibility. To utilize AR apps, you don't need any other hardware. That's because all your prospective clients already own a cell phone. All you need to do is create a mobile app.
For businesses that already have their own application, including augmented reality might be helpful at many different points in the consumer journey. Although updating the app will need money, it will be worthwhile in terms of revenue and, more importantly, brand loyalty from your consumers.