Are you looking to build a social media community for your brand? If so, you are in luck.
Users spend an average of two hours and 25 minutes every day on social media. Think about the exposure your brand can get if you position in an appropriate social media community.
Brands are investing more in social media communities than ever before. Social media gets used by 54% of social media users to do product research. This figure serves as evidence that social media's influence and reach are expanding. However, there are a few things you need to keep in mind if you want your community to be a roaring success.
So, let's get into it!
What Are Social Media Communities?
Social media communities are online groups of people who share a common interest.
They can be formed around any topic, from sports to fashion to politics. Members of social media communities come together to discuss, share, and connect.
Social media communities offer brands a unique opportunity to connect with their customers and build relationships with them. By participating in these communities, brands can learn what their customers care about and what they want from them. 88% of branded communities said that the community has helped improve customer experience.
However, it is vital to remember that social media communities are not just a place for brands to advertise their products. They are also a place for customers to connect with the brands they love.
The Benefits and Challenges of Social Media Communities
When done correctly, social media communities can provide a wealth of benefits for brands. They allow you to build relationships with customers and followers and give you a platform to share your brand's message. 78% of communities say that it has been used to develop new/future products and services, showing how helpful feedback from consumers can be.
However, social media communities also come with their fair share of challenges. You need to constantly work to increase engagement, and you should stay prepared to deal with negative feedback.
If you can overcome these challenges, then social media communities are a great way for brands to invest in their marketing efforts.
The Characteristics of an Investable Social Media Community
Before we get into how to build a social media community, it is significant that we understand the characteristics that make them investable. In short, what are the specific features of a social media community that brands are likely to take notice of and invest in?
There are several things to consider, but some of the most important include:
· The size of the community
· The level of engagement
· The quality of the content
· The level of trust and transparency
How to Build a Social Media Community Perfect for Brands to Invest in?
When building a social media community that brands will want to invest in, there are a few key things to remember.
The community must be engaged and active:
Brands want to see that their investment is being used to create a community of consumers who are interested in their products and services. You need to constantly post fresh and interesting content that encourages users to interact with each other. Go for hashtags that correspond to your brand to increase exposure. If you use more than 11 hashtags on a post, then you are going to have 79% more interactions.
The community must be relevant to the brand's target audience:
The members of the community should be the ideal consumers for the brand's products and services. Moreover, it is crucial to foster a sense of community feeling among users. They should feel like they belong to something special and that they are all working together towards a common goal.
The community must be well-managed:
The brand must be able to actively participate in the community and manage it effectively. You should be actively involved in moderating discussions and keeping things on track.
Final Words
If you can build a social media community that satisfies the above requirements, you'll be well on your way to luring brands and companies searching for a place to interact with their followers and consumers!