Snapchat has been here for almost eleven years now and is still booming with the addition of new users daily, with about 265 million people logging in every day. It seems that everyone wants to have a piece of the cake, including brands, celebrities, friends, and an average joe with no following or talent.
Brands have realized that the best way to reach young customers is through engaging them via Snapchat. With this app, you can send photos, videos, and multimedia footage to your followers, and hundreds of millions of messages are sent every day on Snapchat.
However, getting the results needed on Snapchat can be somewhat tough since the platform is slowly becoming saturated by businesses and everyday users, which makes it difficult to market your product. Still, there are some ways to get your audience's attention, and this guide is about helping you with that.
The key to successfully marketing your business on Snapchat is by creating good content worth your user’s time, knowing their target market and what they like or dislike in general, and finding a way to be unique within all this.
Engross Your Followers With Snaps
Snapchat for business has been around for a while now, and the competition is mostly because of this. It’s normal to see businesses creating content that has been seen before, but if you want your brand and company to stand out, then don’t be afraid to create something that is against the norm in your industry.
In short, your snaps should be engaging and worth people’s time. It should be a mix of storytelling, entertainment, and education while being unique in all aspects.
Storyboard Your Ideas
Snapchat’s algorithm favors when you create stories with a plan and a strategy. Storyboarding will help your audience figure out your story and how your product or service will solve their problem.
People love seeing how - as a brand - you are doing and why your offer adds value. They love stories that make them feel more connected to the people they care about and stories that give them something to relate to, and that is why it’s so important to think about the story you’re going to tell.
Encourage Your Audience to Participate
Snapchat users love to be part of the action, and that’s why you should make your content more interactive. Ask your viewers to become participants in your stories and let them feel like they have some say in the outcome.
Audience participation is the key to growth in Snapchat stories. The more you focus on creating interactive content, the more engagement it will likely receive.
Create Secrecy in Your CTA
Another way to increase your engagement on Snapchat is to create secrecy in your call-to-action. Don’t always tell your audience about what your offer is about, and leave a little mystery in what you are doing. Give people a reason to snap you back to learn what your amazing offer is, which is great for getting more qualified engagement and followers.
Cross-Promote Content from Other Platforms
If you’ve got a big following on another platform, let them know about your Snapchat handle and link it within your company’s social profile to increase engagement. However, you’ll need a specific angle or focus on your Snapchat content, or you won’t get as many people to check it out.
Follow the latest social media trends to ensure that you’re always creating fresh and engaging content relevant to your target audience. Be sure to keep up with the hot topic in your industry to ensure that you’re creating content that your audience wants to see.
Create Interactive Filters for Your Brand
You’re probably already familiar with Snapchat, but do you know how to get your business’s message in front of Snapchatters? Snapchat offers businesses an opportunity to create interactive filters that users will want to use.
A Snapchat Lens is a fun and creative way to add a personalized touch to your marketing efforts. It’s also an excellent way to increase engagement and generate content for your social media posts. Then there is also Geofilters for brands which is an easy way to promote your business, whether it’s a store, restaurant, or any other type of business.
If someone uses a geofilter or Lens on Snapchat, you get instant exposure, free advertising, and more followers.
Snapchat is a fun new platform that allows marketers to create more compelling content. It is a powerful platform for any brand to draw in new customers and create more engagement. The key to success on Snapchat is to be unique and present yourself in an interactive and creative way.