• ClickInsights

How to Use Screen Recording to Boost Your Brand

Screen recording software is becoming more and more user-friendly, so there's no excuse not to start using it. Cisco predicts that by 2021, video will represent 81% of all internet traffic.


This tool is perfect for capturing your audience's attention and can get personalized to reflect your brand's unique message.


But not all screen recording software is created equal. The best software for your needs will depend on your specific goals and target audience.


How Can Screen Recording Help Your Brand?

There are numerous different screen recording software options, but not all of them will be a good fit for your brand. You need to find software that is easy to use and that allows you to personalize your videos.

Once you have the right software, it's time to start creating videos. There are a lot of different ways to increase customer conversion with screen recordings, and the best practices vary depending on your business.

HubSpot research, cited in CloudApp's 2019 video trends study, demonstrates that 68% of people prefer watching a short video detailing about a product. So, some tips include using engaging visuals, keeping your videos short and sweet, and targeting your videos to specific audiences.


What Are the Best Practices for Screen Recording?

First and foremost, you need to use the right software. 69% of businesses got more leads with video content, while 54% boosted sales. Thus, the software is key because if the software isn't up to par, the quality of your recordings will suffer. So do your research and find a program that will allow you to personalize your videos to your brand's target audience.

Once you have the right software, plan and think about what you want to say. Then script it out so you are confident and clear when recording.

Finally, make sure to test your recordings before you release them. This way, you can fix any glitches or mistakes that might occur.


How Can You Use Screen Recording to Personalize Your Videos?

When it comes to screen recording, there are a few things you can do to personalize your videos and make them more appealing to your target audience.

Once you have the software sorted out, it's time to start thinking about what you want to say. Keep in mind that people are more likely to respond to videos that feel personal and relevant to them. So be sure to tailor your content accordingly.

Finally, don't forget about the importance of visuals. Make sure your videos are well-produced and visually appealing, and you'll be well on your way to boosting your brand's online presence.


What Are the Different Ways to Increase Customer Conversion with Screen Recordings?

When it comes to using screen recordings to increase customer conversion, there are a few different ways to do it.

For starters, you can use screen recordings to show off your products or services. This is a great way to give potential customers a taste of what they could be getting if they choose to work with you.

Also, you can use screen recordings to create personalized videos. This helps connect with potential customers on a more personal level and can help you stand out from the competition.


What are the Best Screen Recording Software’s for Your Brand?

There are a few factors to consider when making your decision. The most important one is your budget. Screen recording software can be expensive, but some affordable options exist.

Finally, you'll want to make sure the software is easy to use. You don't want to spend a lot of time learning how to use a complicated program. So, take some time to research the different options and find the one that's right for you.


Final Words

If you are not using screen recording as part of your marketing strategy, you're missing out on a lot of potential customers. By personalizing your videos to your target audience, you can increase customer conversion and boost your brand.