Digital marketing is a subset of marketing, using both principles of marketing and digital technologies to promote and market your product or service. Digital technologies include things like email, social media platforms, and search engines to help market your product.
Eu Gene Ang, Lead Trainer at ClickAcademy Asia, explains digital marketing and how it can work for your business.
Customers today can mostly be found on their mobile phones and laptops. If you want to increase sales, you have to make sure that people are able to discover, research or talk about your product online. You have to fit your digital marketing techniques into your customer journey using digital technologies to promote your businesses and services.
Digital marketing techniques can be grouped acquisition techniques and engagement techniques. Acquisition techniques help you to increase your website visits, acquire new customers and prospects. These include email marketing, search engine marketing, search engine optimisation (SEO), and display advertising. Engagement techniques allow you to interact with and retain your audience, which includes using platforms like social media and mobile apps.
Digital marketing has evolved rapidly over the last decade, but there are major trends to take note of. Content marketing is an important trend because it is permission-based and a soft-sell of your product or service by using useful and relevant content like infographics, quizzes, articles, or videos to engage your audience.
Influencer marketing is also increasing in popularity, where you use groups of influencers,
both key influencers and nano-influencers, to help you promote increase awareness among your target audience.
The use of artificial intelligence (AI) and machine learning (ML) in digital marketing is increasingly prevalent in digital marketing. AI and ML are applied in areas like content curation and production of creatives.
Get hands-on guided training in digital marketing at ClickAcademy Asia's Fast Track Digital Marketing. The 2-day course covers topics gives you a complete overview of the exciting areas of digital marketing, how to effectively leverage the new media & integrate them into your overall marketing strategy. Find out more here.