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  • Writer's pictureClickInsights

Maximizing Your Marketing ROI AI Tools for Lead Generation That Actually Work

Updated: Aug 5, 2023

91% of marketers say that lead generation is one of their top priorities. However, it can be time-consuming and challenging to identify quality leads and convert them into customers. That's where AI comes in – by automating and streamlining the lead generation process, you can achieve better results with less effort. In this article, we'll explore the top AI tools for lead generation that actually work and how they can help you maximize your digital marketing ROI.

The Different AI Tools for Lead Generation

When it comes to lead generation, AI tools can provide a range of benefits, from automating routine tasks to identifying the most promising leads. Here are some of the top AI tools for lead generation that you should consider using:

  • Pricing: Premium - $2,500 per month / Custom Plans

  • Availability: Public / Subscription-Based

Drift is an AI-powered conversational marketing platform that uses chatbots and live chat to generate leads, qualify prospects, and schedule meetings. With Drift, you can engage with your website visitors in real-time, capture their contact information, and even use AI to book meetings automatically.

  • Pricing: Based on Requirements

  • Availability: Public / Subscription-Based

Conversica is an AI-powered sales assistant that automates lead follow-up and qualification. Using natural language processing and machine learning, Conversica can engage with leads via email or text message, qualify their interest and intent, and hand off the most promising leads to your sales team.

  • Pricing: Unspecified for SalesOS, Marketing OS, and Talent OS

  • Availability: Public / Subscription-Based

ZoomInfo is an AI-powered database of company and contact information that can help you identify and target potential leads. Using machine learning algorithms, ZoomInfo can analyze company data and provide insights into a company's technology usage, market share, and other key metrics, helping you to identify the best prospects for your business.

  • Pricing: Free Trials / Custom Plans

  • Availability: Public / Subscription-Based

HubSpot is an all-in-one marketing platform that includes AI-powered lead generation tools such as chatbots, lead scoring, and predictive lead analytics. With HubSpot, you can automate your lead nurturing process, score leads based on their behavior and interests, and use AI to identify the most promising opportunities for your sales team to pursue.

  • Pricing: Basic - €199 per month / Pro - €999 per month / Premium - €2999 per month

  • Availability: Public / Subscription-Based

Leadfeeder is an AI-powered lead generation tool that identifies which companies are visiting your website and what they're interested in. By analyzing website visitor data, Leadfeeder can provide insights into which companies are most likely to be interested in your product or service, allowing you to prioritize your sales efforts accordingly.

These are just a few examples of the many AI tools available for lead generation. By incorporating these tools into your marketing strategy, you can streamline your lead generation process, identify the most promising leads, and ultimately, drive more revenue for your business.

Benefits of Using AI for Lead Generation

There are many benefits of using AI for lead generation. For example, AI can help you identify quality leads more efficiently, leading to a higher conversion rate. It can also help you personalize your marketing efforts, by tailoring messages and offers to the specific needs and interests of each lead. In addition, AI can help you optimize your marketing spend, by identifying which channels and tactics are most effective for generating leads and conversions.

Case Studies On Lead Generation By AI Tools

To give you a better idea of how AI tools can help with lead generation, here are some examples of businesses that have successfully used AI tools:

  1. H&M - H&M used a chatbot on Kik to engage with customers and generate leads. By answering customers' questions and providing personalized recommendations, the chatbot helped increase revenue.

  2. Airbnb - Airbnb used predictive analytics to personalize email recommendations for its users. By analyzing data such as past searches and bookings, Airbnb increased the likelihood of a booking.

  3. Marketo - Marketo used an AI-powered lead scoring tool to help a B2B software company increase its lead-to-opportunity conversion rate. By using machine learning algorithms to analyze data from various sources, such as website activity and social media engagement, Marketo was able to identify the most promising leads for the sales team to pursue.

These case studies demonstrate the power of AI tools for lead generation. By using chatbots, predictive analytics, lead scoring, and other AI-powered tools, businesses can streamline their lead generation process, prioritize their efforts, and ultimately, increase their revenue.

Best Practices for Using AI for Lead Generation

To get the most out of AI tools for lead generation, it's important to follow best practices. For example, you should ensure that your data is high-quality and well-structured so that AI algorithms can make accurate predictions. You should also integrate AI tools with other marketing tools, such as your CRM or marketing automation platform, to ensure a seamless lead generation process. Finally, it's important to regularly monitor and optimize your AI tools, to ensure that they are generating the best possible results.

Future Trends in AI for Lead Generation

Looking ahead, we can expect to see many exciting developments in AI for lead generation. For example, natural language processing (NLP) is becoming increasingly sophisticated, allowing chatbots to engage in more natural and meaningful conversations with customers. In addition, AI is being used to analyze unstructured data, such as customer reviews and social media posts, to identify new leads and insights.


In conclusion, AI tools have the potential to revolutionize the lead generation process, allowing marketers to achieve better results with less effort. By leveraging chatbots, predictive analytics, lead scoring, and other AI tools, you can identify quality leads more efficiently, personalize your marketing efforts, and optimize your marketing spend. To get the most out of AI tools for lead generation, be sure to follow best practices and stay up-to-date on emerging trends and technologies.

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