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Social Media Buzz - 18 Sep 2020

Social Media Buzz is a fortnightly update of the latest news on the major social media platforms that are relevant to marketing practitioners, in just 3 minutes.

Google's Adding a New Way to Track Video Ad Conversions if the User Doesn't Initially Click Through

Google says that by the end of the year 2020, it will make engaged-view conversions (EVCs) a standard way of measuring conversions for TrueView skippable in-stream ads, Local campaigns and App campaigns. EVC will keep tabs on those who've viewed your video ads, based on their IP or device tracking into, and provide you with insight as to whether they've actually gone on to make a purchase after seeing your promotion.

Google’s New Fundo App Lets Online Creators Host Paid Events

Fundo is a brand-new app from Google that lets YouTube creators and different influencers simply arrange digital experiences and occasions for his or her followers. The app has been in beta for the final 12 months and has now been opened within the U.S. and Canada. Fundo goals to be an end-to-end answer that makes it simpler for creators to arrange and handle digital occasions, which could be a difficult course of in the event that they’re ticketed.

Facebook Outlines Coming Mental Health Support Tools

2020 has been tough. The lack of in-person interaction takes its toll, in many ways, and while tensions and frustrations are running high. Recognizing this, Facebook, as part of World Suicide Prevention Day announced a range of new mental health support tools that it's looking to roll out in the coming months. It plans to roll New rules around the sharing of self-harm related content, Expand Instagram Wellness Guides, provide real-time crisis support via chat. Source: Gadget Page India

Facebook Launches 'Fb Campus' to Facilitate Connection Amongst Faculty College students

Facebook has launched a devoted Fb Campus, a college-only house created to assist college students to join with their fellow classmates. The brand-new function has been rolled out in some choose US faculties till now. “Once a Campus profile is set up, students can discover Groups and Events unique to their school, and connect with classmates who share similar interests. When content is shared on Campus, only people within Campus will see it,” Fb said within the Fb publish.

Facebook Rolls Out Data Use Check-Up to Ensure Developers Adhere to Data Usage Guidelines

Facebook has announced that its Data Use Check-Up tool, which it began testing in April, will now be a required step for all developers using Facebook’s APIs. he Check Up gives Facebook some recourse in regards to revoking access or enforcing its rules with those that do violate its usage terms. As noted, the Check Up is another response to the Cambridge Analytica debacle, in which CA had used personal data insights gleaned from Facebook’s APIs in order to formulate psychographic profiles of various populations.

Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update

Instagram Chief Adam Mosseri said that millions of SMBs rely on the ad tools offered by Facebook and Instagram in order to target specific audiences and reach those customers with cost-effective promotions. He further said that Apple's proposed IDFA changes will impact that process, and potentially make it much more difficult to effectively maximize the positive benefits of advanced ad targeting.

TikTok Reveals More Insights Into How Its Algorithm Recommends Content

TikTok has outlined its new virtual tour of its Transparency Center, while it's also opened its doors to selected journalists, and revealed new insights into how its platform works. One of the key strengths of TikTok's algorithm is that TikTok is a largely open network, and as such, it's less defined by who you follow and more dictated by popular trends. TikTok will show you key, trending posts from several categories, then customize your feed based on the one you engage with the most.

Source: Gigazine

TikTok Leads Social App Downloads Again in August

Despite ongoing questions about its future, TikTok was once again the most downloaded non-gaming app in August 2020. As reported by Sensor Tower, “TikTok was the most downloaded non-gaming app worldwide for August 2020 with more than 63.3 million installs, which represented a 1.6% increase from August 2019. The countries with the most installs of the app during this period were Indonesia at 11% of its total downloads and Brazil at 9%.”

Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Snapchat claims that it reaches some 90% of 13-24 year-olds across the US, more than Facebook, Instagram and Messenger combined in this age bracket. That means that the platform can not only facilitate connection, but provide more knowledge as to what these consumers are looking for. In continuation to this, Snapchat has also shared some valuable new insights into evolving brand and content preferences, and how they're being defined by the next generation of consumers.

Source: News Break

Twitter expands policy to catch more election misinformation

Twitter Inc. is expanding its 'civic integrity' policy to try to prevent more misinformation and confusion around voting and election results ahead of the 2020 U.S. election. Twitter already has a policy about misleading or confusing voting information. The new policy is more specific, not just covering misleading information about how to vote, but also information that tries to undermine election results, including unverified suggestions that results are rigged. Misleading posts about Election Day results are also a violation.

Source: Live Mint

Twitter Shares Examples of How Brands Are Using its New Tweet Reply Controls

Twitter already rolled out its new tweet reply control options to all users, which provide the capacity to dictate who's able to respond, or not, to your tweets. Now it has shared examples of how brands are using its new tweet reply controls. There are many options to consider with these new tools available. It's worth considering how the option might fit into your Twitter strategy.

ByteDance drops TikTok's US sale, to partner with Oracle

ByteDance abandoned the sale of TikTok in the United States in pursuit of a partnership with Oracle Corp. Under the proposed deal, Oracle will be ByteDance's technology partner and will assume management of TikTok's U.S. user data. Oracle is also negotiating taking a stake in the TikTok U.S. assets.


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