Social Media Buzz Weekly: Roundup of Social Media Updates
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s take a look at some of the most significant developments from the last week in the world of social media.
1. WhatsApp’s Adding a New Option to Send a Message to Yourself
WhatsApp’s rolling out a new option that enables you to send a message to yourself, which could be good for keeping notes, sending links that you want to get back to, keeping track of appointments, etc.
You’ll now see yourself as a contact in your WhatsApp recipients list, with WhatsApp highlighting examples like shopping lists, travel inspiration, voice notes, etc. The feature has been in testing for the last few weeks, with beta testers getting access in late October. WhatsApp has now confirmed that it’s being rolled out to all users, on both Android and iOS.
2. Reddit Adds Images in Comments for Selected Communities
Reddit’s adding a new engagement option with images in comments now available within some 1,500 subreddits in the app.
Some subreddits will now be able to switch on image posting within comment threads, providing another way for people to interact and share within these communities. Reddit also enabled GIFs in selected subreddits back in July.
3. YouTube Announces Updated Monetization Guidelines, New Analytics Tools in the Mobile App
YouTube has announced an update to its Advertiser Friendly Guidelines which dictate what content is eligible for monetization in the app.
The guidelines essentially cover illegal and offensive content, but in terms of specific changes, it is updating its policies on content related to violence, adult content, inappropriate language, drug-related content, harmful or dangerous acts, and content encouraging dishonest behavior.
4. LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail
LinkedIn has confirmed that its new ‘Focused Inbox’ format, which re-routes less valuable messages into an ‘Other’ tab in your LinkedIn message stream, is being rolled out to all users in the app.
Initially announced by LinkedIn back in September, Focused Inbox provides you with two separate InMail tabs – ’Focused’ and ‘Other’. In this context, ‘Other’ could just as easily be labeled ‘Spam’ – but the purpose, essentially, is to filter out the junk, and highlight the most important outreach in the app.
5. Reddit Announces ‘Future Tellers’ Marketing Insights Event for CES 2023
Reddit’s looking to highlight the expertise and insight of its highly engaged community via a new installation at CES 2023 which it’s calling ‘Future Tellers’, which will showcase key trends, and help marketers understand how they can discover the same, in order to glean more benefit, and improve their marketing approaches in the app.
The installation, set to be hosted at the Wynn Hotel in Las Vegas, will provide an interactive exploration of some of Reddit’s most forward-thinking communities.
6. Pinterest Ends its Creator Rewards Program for Idea Pins
Pinterest has announced that it’s ending its Creator Rewards program. The incentive offering ended on 30th November.
Pinterest’s Creator Rewards scheme provided a means for creators to make money by creating themed Idea Pins, based on monthly prompts provided by Pinterest. That enabled Pinterest to both encourage Idea Pin activity, and guide those Pins towards more engaging elements – but now, it’s moving on from the project.
7. LinkedIn Launches Native Post Scheduling in the App
Some users are now able to access LinkedIn’s native post scheduling tool, which it’s been testing internally over the past few months.
That adds another tool to your LinkedIn management process, which could be a big help in maximizing your on-platform presence. And with more users looking to potential alternatives, just in case Twitter falls in on itself, that may be a bigger consideration.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.