Social Media Buzz Weekly: Roundup of Social Media Updates
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Instagram Tests New Memories Prompts to Re-Ignite User Engagement
Instagram’s trying out a new way to prompt users to re-share their old posts, with a ‘Memory’ Story prompt now showing up in some users’ feeds.
Instagram is testing out a ‘Memory’ Story prompt, which is essentially its archive feature, just re-packaged in a different way. Once you tap on the Memory story, you’ll then be shown previous stories that you shared around this date.
2. Pinterest Publishes its First Ever Environmental, Social, and Governance Impact Report
Pinterest has published its first-ever Environmental, Social, and Governance (ESG) Impact Report, which outlines the company’s various efforts to address workforce diversity, product safety, environmental impact and internal governance.
The report also provides some interesting perspectives on Pinterest’s usage and growth, beginning with this overview of key stats. Pinterest saw steady growth in users throughout 2022, and as it expands into new regions, the company’s also keen to approach each with a measured, considered strategy, which factors in these various concerns.
3. Snapchat Outlines Themed Activations for Super Bowl LVII
Snapchat has outlined its various activations for Super Bowl LVII, including team Lenses, Bitmoji outfits, themed Spotlight challenges, and more.
The most popular addition will likely be Snap’s team Lenses, which enable you to virtually show your support for the Chiefs or the Eagles in the app. The Lenses utilize Snap’s ever-improving Live Garment Transfer technology, which is able to track and respond to the users’ movement, giving you a more realistic perspective on how each jacket will look in real life.
4. Twitter Blue Subscribers Can Now Post Tweets Up to 4,000 Characters Long
Twitter has rolled out longer tweets to Twitter Blue subscribers in the US, with paying users now able to post tweets up to 4,000 characters in length. Longer tweets will be displayed in the main feed at standard length, with a ‘Show more…’ indicator pointing users to the remainder of the content.
5. Instagram Expands Gifts for Reels Creators to All Creators in the US
Instagram has announced that all eligible Reels creators in the US will now be able to accept virtual gifts from their fans via a button on their clips.
Reel viewers will be able to purchase virtual gifts in-stream, at varying cash amounts, via Stars, Meta’s in-app currency. They’ll then be able to use their virtual stickers as a donation tool to give money to their favorite creators.
6. Snapchat Announces its Partner Summit for 2023
Snapchat has announced that its annual Partner Summit will be held on the 19th of April, where it will preview its latest tools, advancements, and community-building features.
Those partnerships will likely include an expansion of Snap’s retail partnerships, which will see more brands integrating Snap AR features into their promotions. This is a key area of growth for Snap, while it’s also developing its new digital clothing options for Bitmoji characters, as another means to integrate with retailers and showcase virtual and real-world products in the app.
7. Reddit Releases Themed Avatars for Super Bowl LVII
Reddit has announced a new set of custom avatars for the Super Bowl, created in partnership with the NFL, which will give football fans another way to engage with the event.
Reddit’s football avatars will be available in Kansas City and Philadelphia colors, and will provide another way for Reddit users to show their support within the app. Reddit’s avatars have proven surprisingly popular in their own right, with the simple, mascot images becoming a hot commodity on NFT trading forums late last year.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.