Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Adds Branded Content Campaign Oversight to Ads Library
Meta has added a handy new tool for marketers, with the capacity to track branded content campaigns in its Ads Library, providing more insight into how competitors are partnering with influencers and creators across Facebook and Instagram.
The new element is accessible from the front page of the Ads Library, giving you access to a dedicated search tool to dig into campaigns that have used Meta’s Branded Content tags. You can enter the platform you want to search, the date range (only the last seven days are available at present), and then look up any user by their username.
2. TikTok Adds New Way for Advertisers to Display Ads in Search Queries
TikTok is looking to make it easier for brands to tap into search interest in the app, with a new “Search Ads Toggle” in ad campaigns, which, when activated, will ensure that your ads are eligible to be displayed in related search queries in the app.
TikTok’s Search Ads display paid promotions with a “Sponsored” label within in-app search results. These Search Ads have been available in the app for more than a year, but now, this new addition will make all in-feed ad campaigns eligible to be shown within search displays.
3. Instagram Adds New Comment Reply Option, Tests Star Sign-Related Stickers
Instagram is testing a new way to interact with post replies, while it’s also experimenting with an interactive star-sign-based sticker, in order to facilitate more engagement. After experimenting with the feature over the last few months, Instagram is now live-testing the capacity to share comments from any public post or Reel to your IG story.
Now, when you swipe left on a comment, you’ll see a new option to share it in your story. The comment will then be featured in a new sticker type, which you can place anywhere within the story frame. The idea is that this will provide more prompts for your short clips, by providing the capacity to highlight interesting comments within new videos.
4. Snapchat Reaches 8M Australian Users, Shares Regional Usage Notes
Snapchat has provided its latest update on regional user growth, with the announcement that it’s now up to 8 million monthly users in Australia, where it’s also seeing solid take-up among younger audiences.
As per Snapchat, it currently reaches 80% of 13-24-year-olds and 75% of 13-34-year-olds across Australia. While Snapchat is loved by Generation Z, almost 45% of Snapchatters in Australia are 25 years or older. The engagement notes are similar to what Snap’s seeing in other regions, with Snap also reporting back in June that it’s now up 15 million users in Germany, and 21 million in the UK.
5. X Officially Launches the First Stage of Job Listings for Verified Organizations
After testing it with selected partners over the past few months, X has now officially launched its new job listings element in beta, with any Verified Organization on the app now able to add job listings to their profile.
Now, businesses with a gold checkmark can add an open roles shelf to their profile, which will appear above their main timeline, and below their profile bio and following/follower numbers. Tap on the “View all jobs” CTA and you’ll be able to see all the open positions that company currently has listed, and you’ll be able to apply for each (via third-party hosting) by tapping on the specific job detail.
6. X and LinkedIn Add Initial Elements to Support Passkey Access
After TikTok added Passkey access back in July, both X and LinkedIn are now also working to facilitate the same, providing a more secure, and more convenient way for users to log into each app.
New back-end code updates in both apps suggest that Passkey support is coming, though no official confirmation has been provided by either as yet. Passkey support uses cryptographic data transfer to facilitate secure log-in, which then enables users to access each app via on-device biometric authentication options, including Face and Touch ID.
7. LinkedIn Rolls Out Brand Partnership Tags
LinkedIn is rolling out its own version of brand partnership tags, with users now being prompted to add official partnership labels on posts that they’ve received compensation for.
Users are now seeing a new Brand Partnership toggle in their post creation options, which, when activated, adds a “Brand Partnership” tag to the top of your update, below your username. LinkedIn’s been working to provide more creator tools, in order to help platform influencers build their audience and influence. The logical extension of that, then, will be that brands will also want to work with relevant industry influencers in the app, in order to secure endorsements and exposure to more targeted groups.
8. LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters
LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the current creation flow.
As per LinkedIn, many users have criticized the current newsletter creation process, finding it to be clunky and outdated. So LinkedIn rebuilt the UI, with a range of functional updates to simplify presenting your newsletters as you prefer. It is also rolling out the capacity to host multiple newsletters in the app, so you can expand your presence. This could be relevant for brands that touch on several niches, or offer products that reach into different markets.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.