Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Rolls Out New ‘Meta Verified’ Comment Filtering on Instagram
Meta is rolling out its new Meta Verified comment filter on Instagram, providing another way to prioritize engagement from celebrities and people who’ve paid for verification in the app.
Some users are now seeing a new comment filter option in the app, which enables you to sort post comments based on algorithmic filtering, or by Meta Verified, so you can more specifically engage with users who have a blue checkmark account. Instagram has been developing the option over the past few months, with initial versions of it spotted in the app as far back as October, on both Facebook and IG.
2. TikTok Announces Platform Trend Data Integration With Adobe Express
TikTok is expanding its AI-powered Creative Assistant tool to Adobe Express, with Express users now able to add the assistant as an add-on within the app.
TikTok’s Creative Assistant, which is also available in TikTok’s own Creative Center, will be available in Adobe Express as well, enabling you to prompt the bot for fresh ideas and inspiration, based on TikTok trends. TikTok’s Creative Assistant, which it launched last September, essentially combines all of its Creative Center elements, including trend search across hashtags and songs, top ads, keyword insights, and more, and builds them into a conversational chatbot, so you can more easily discover what you need for your campaigns.
3. TikTok Announces New Partnership With the UK Olympic Teams
TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games.
The initiative will see TikTok facilitate content workshops for hundreds of Team GB and ParalympicsGB athletes ahead of the Games, providing valuable media training and content creation guidance, aimed at improving their use of TikTok specifically. In addition to skills workshops, TikTok will also be running purpose-built content creation spaces at both the Team GB House and the ParalympicsGB House, providing another way to help connect athletes with their supporters in the app.
4. Instagram Adds ‘People You Follow’ Filter for DMs
Instagram has added a new DM filter option for creators, enabling you to filter your inbox to only messages from profiles you follow in the app.
The new “People you follow” option will enable you to prioritize DMs from only the profiles that you’ve chosen to follow, which could make it easier to prioritize personal connections. More friendly experiences have become a key focus for Meta more broadly, as it works to maximize engagement in its apps. Over the past year, engagement on both Facebook and Instagram has increased, primarily on the back of AI-recommended Reels in user feeds, which have driven more positive engagement based on humor and memes, as opposed to divisive political content.
5. Instagram’s Testing New Limits on How Many Hashtags You Can Add To Posts
Instagram is reportedly limiting the number of hashtags that some users can add to their posts, with five being the maximum number of tags that you can include within a single update.
Some users are getting a limit pop-up as they add hashtags within the IG composer, which then restricts them from adding more within the post caption. Meta has also put limits on the number of tags that you can add per post on Threads. In that case, the idea is that by limiting tags to just one per post, that’ll reduce the capacity for spammers to target trending topics, by adding as many popular tags as they can, in the hopes of getting their updates into as many search streams as possible.
6. Snapchat Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics
Snap has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance in the app.
As part of the partnership, Fospha will provide additional, third-party verification of your Snapchat campaign metrics, along with more in-depth data, based on Fospha’s more advanced tracking tools, to better inform your strategy. The partnership will help marketers transition away from cookie tracking, and into the next phase of digital attribution, with more privacy-aligned data tools to measure broader performance.
7. X Announces Option for Advertisers to Sponsor Creator Video Uploads
X has announced its new “Creator Targeting” ad option, which will enable brands to sponsor selected creator content in the app.
The new option will enable you to select from approved video creators in the app that you want your ads shown against. Ads will then be displayed as pre-rolls on your chosen creators’ content, giving you direct exposure among their viewers in the app.
8. LinkedIn Launches New Media Planning API
LinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s platform, including user insights, to assist in strategic campaign planning.
That’ll provide more information to build your strategy, using actual, real-time data signals that can provide you with a better picture of likely reach, ROI, and more. The Media Planning API includes various LinkedIn user data points, including demographics, job roles, industries, and online behaviors. In conjunction with expert LinkedIn ad partners, it could be a valuable accompaniment, helping to drive better outcomes, with more direct linkage than regular LinkedIn ad campaigns.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.