Video continues to be seen as an "essential aspect" of marketing strategies by a substantial 92% of marketers nowadays. Thus, as a video marketer, you know that analytics are essential to understanding how your videos perform. But with so many analytics tools available, which ones should you use?
We will introduce you to the top 5 video marketing analytics tools. These will help you measure your video marketing performance and analyze the results.
So, whether you're just starting in video marketing or you have been doing it for a while, these tools will help you take your campaigns to the next level.
How Can You Use Video Marketing Analytics to Improve Your Results?
By understanding how users interact with your videos, you can determine what is working and what is not. You can use video marketing analytics to track views, engagement, and even conversions. It can help you make adjustments to your strategy, and it can help you get a better understanding of how your audience is interacting with your videos.
What Are the Key Video Metrics You Should Track?
When it comes to video marketing, you need to be measuring your performance to determine whether or not your campaigns are successful. That's where video marketing analytics tools come in. But to get the most out of your video marketing analytics, you need to be tracking the right metrics. Here are the key metrics you should be focusing on:
1. Views: This is one of the most basic yet valuable measures of success. 61% of people believe that a video's success is determined by how many people see it, making it a priority.
2. ROI: It measures the return on investment for your video marketing campaigns. 87% of marketers claim that using video has increased their traffic, showing how vital video marketing can prove for your campaign.
3. Conversions: This metric measures how many people are taking action after watching your video.
4. Engagement: It measures how engaged your viewers are with your content. It also shows you which video subjects you should focus on in the future and what topics your target audience loves, all through likes, shares and comments.
What Are Some Pro Tips for Getting the Most Out of Your Video Marketing Analytics?
First, make sure that you're tracking the right metrics. Just because a tool measures view count doesn't mean that's the most important metric for your campaign. It's crucial to customize your metrics to your goals.
Second, make sure you're using the right tool for the job. Not all analytics tools are created equal, and some are better suited for specific tasks than others.
Finally, always be prepared to iterate and improve based on your findings. Analytics can show you what's working and what isn't, so use that information to make better videos and see better results.
The Top 5 Video Marketing Analytics Tools
With tons of video marketing analytics tools out there, here are our top 5 picks:
1. SE Ranking:
This tool allows you to track how your videos are performing on Google and YouTube. You can see how many people have watched your videos, where they came from, and how they interacted with them.
2. YouTube Analytics:
This is a built-in analytics tool that gives you a lot of information about your videos, including how many people have watched them, where they came from, and how long they watched them. YouTube will be a part of 88% of video marketers' strategies in 2022.
3. Wave.video:
This tool allows you to see how well your videos perform on social media. You can track views, shares, and engagement across all platforms.
4. Clicky:
This tool provides real-time analytics for your website and your videos. You can see how many people have watched each video, where they came from, and how long they watched.
5. Facebook Insights:
This is the Facebook analytics tool that allows you to track the performance of your videos on Facebook. Facebook will be a part of 65% of video marketers' strategies in 2022. And with these insights, you can see how many people have watched them, when they were most popular, and how they performed compared to other types of content.
Final Words
With video marketing, you want to ensure you put your best foot forward and measure your success. So, what are you waiting for? Start using one of these tools today and see how your video marketing campaigns take off!