Voice search has simplified life. It is hands-free, allows for multitasking, and is better than typing; ask a question without looking at the screen. Voice search, as per Google, is the fastest-growing type of search, with 50% of youth and 40% of adults using it every day. Adults, as opposed to Gen-Z, use voice search in many ways, and they prefer to use voice search on their devices.
56% of adults said that when using voice search mobile (and not typing words), they feel tech-savvy.
These days, Google Voice Chat has been on the rise, with the goal of making voice search something that makes people's life easy. They have been improving their services year after year. Their speech recognition error word rate, which was once 20%, has now fallen to as low as 4.9%.
How Is Voice Search Impacting SEO?
Voice-enabled searches are getting more and more known among the people, and in a few years will become more popular. If you have not yet implemented voice search SEO into your approach, you should do it right away because, now, the future of SEO is voice search. As its popularity grows, businesses must compose their content in a conversational manner.
There are two ways people ask a question- some type and some ask one into a voice search. These two types have a clear difference in seeking the answer. People who type their questions want long detailed responses, but those speaking their query to the voice search want speedy answers. Here are some tips to make your content more valuable:
1. By Using Long Tail Keywords in Your Material
Use long tail keywords in your content to improve the effectiveness of your voice search website. Although short-tail phrases will continue to exist, they may be less advantageous than long-tail keywords utilized in voice searches.
2. By Adding a FAQ Section on the Webpage
The 5 W's and 1 H rule is significant in voice search SEO because many users begin their questions in this manner. A FAQ page is a need when voice search is getting used. Once the FAQ section has gotten developed, answer all the top questions beginning with What, Where, Why, When, Who, and How in a voice search-friendly manner. When developing your FAQ page, you can use keyword research tools that are available online to look for regularly used long tail keywords.
3. By Improving Your Microdata
A decent XML sitemap on your website assists Google in finding all of your relevant pages, plus it also makes it easier for search engines to grasp how your website got designed. Hence, if you decide to employ voice search SEO, make sure that your XML Sitemaps are readable by both your website and the search engine to raise your ranking. If you have a physical address listed on your website, ensure the directions get included. Most of the time, these are the types of data that voice searchers and mobile users are browsing.
4. By Using Schema Markup Correctly
Schema Markup is a set of structured vocabulary- HTML add-on- that allows search engines to understand the content of your website. Once the search engines understand the meaning of your search and the relationship behind the entities, you will get provided with good results.
If you want to keep your site working for a long time, check if your schema markup is up to date. When using schema markup appropriately, you may improve your ranking and make it more relevant when someone performs a voice search or even a regular search.
Voice searches will continue to expand and eventually become the primary verbal search in the future. However, the talk does not end with voice recognition; your voice search should also understand what you are saying.