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What Are Google Web Stories? Benefits and Analyzing the Performance of Your Stories

If content is king, then Google Web Stories are the crown jewels for digital marketing. Google Web Stories is a relatively new way to tell stories online, utilizing short-form, visually engaging pieces of content. This type of content allows you to capture your audience's attention quickly while delivering your message in a fun and interactive way.

If you're looking for ways to engage with your audience in a more captivating way, then it's time to learn more about what Google Web Stories have to offer. In this guide, we'll cover the basics of Google Web Stories and why you should consider incorporating them into your digital marketing strategy. So buckle up, because we're about to take off on a wild ride!

What Are Google Web Stories?

Google Web Stories are visual narratives that allow users to explore the content with a swipe of their fingers. If your goal is to grab your visitors’ attention and lead them through a story, then this new format is perfect for you.

Web Stories are made up of a mix of text, images, illustrations, audio, and other media that helps to engage visitors. Each Web Story is made up of multiple pages (known as chapters) that can be navigated with a swipe of the finger, each page having its own story to tell. It’s easy to get creative with this visual storytelling format—you can play with fonts and font sizes, add animations or GIFs, and even link to other related content like videos or articles.

On the back-end, Google dictates the size and display type for Web Stories so they look great on all devices without any additional effort on your part. Plus, with the help of the Google algorithm and machine learning technology, you can ensure maximum reach and visibility for your stories by using the right keywords.

Benefits of Using Web Stories for Marketers

As a marketer, you want to take advantage of every opportunity that can help drive engagement, build brand trust, and nurture leads - which is why it’s worth exploring Google Web Stories. So what are some of the key benefits of using them?

First, Web Stories let you showcase your products and services in an easily digestible format. The stories can be enhanced with interactive elements such as image and video galleries, polls, quizzes and CTA buttons, which allow you to make a real impact with visual storytelling. Plus, they can be embedded anywhere on the web for even better results.

Google also encourages users to interact with Web Stories by incorporating them into their Search engine results pages (SERPs) as well as their Discover feed. This means your stories are now more likely to come up when someone searches a relevant term - so your brand gets more visibility.

Finally, Google Web Stories load quickly and by default offer AMP support, giving them the advantage of appearing higher in search rankings than other content types. Needless to say, being at the top of search results means more organic visits which often leads to higher click-through rates and better ROI - ultimately helping your business succeed!

Analyzing the Performance of Your Google Web Stories

Though Google Web Stories are relatively new, there are a few ways to measure the performance of your stories. Understanding which stories resonate most with your audience, and what type of content resonates best can help you refine your strategy and create better stories.


Google Analytics provides some data about how people are engaging with your Google Web Stories. It shows page views, average read time, scroll depth, and conversion rates for each story. All this data can be used to track the performance of individual stories and measure the overall engagement with Google Web Stories.


Another way to measure performance is by looking at social engagement metrics such as likes, shares, comments, and retweets. Tracking these metrics helps you identify which types of stories are resonating most with readers and lets you adjust your approach accordingly.

Measuring the performance of Google Web Stories is an essential part of creating effective marketing campaigns. With data on page views, average read time, scroll depth and more, you can identify which stories engage readers the most and adjust your strategy accordingly.


In conclusion, Google Web Stories offer an engaging way to get your message across, with an interactive format that’s easy to use and effective. While it’s still relatively new, more and more people are taking advantage of using Web Stories for marketing, and it’s only expected to continue growing in popularity.

For marketers, Google Web Stories are a fantastic way to showcase products, services, stories, and more in an attention-grabbing format. With the tips and tricks from this guide, you should have no problem getting started and creating your own fantastically engaging stories. So go on, get out there and give it a go!

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