Exclusive to 80 senior client-side marketers, Digital Cream is one of the industry's landmark events for marketers to convene and network with like-minded peers from different industries, exchange experiences, explore the latest best practice and discuss strategies.

In a personal and confidential setting according to the Chatham House Rules, the event's roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, and an invaluable opportunity to take time out and come back to the office full of ideas.

The changing nature of the CMO in enterprises means that CMOs need to move from brand and marketing plan management to acting as an enterprise-wide revenue driver capturing hearts and minds of customers. Important areas for focus are data-driven insights across the whole customer journey. With customers making an increasing number of choices before, during and after the purchase, brands are moving from reactive to proactive experience management. In other words, they are leading their customer’s journey.

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