Content marketing is all about creating and sharing valuable content with your target audience. This could be anything from blog posts and videos to infographics and eBooks. The goal is to help your audience learn, grow, and achieve their goals.
Content marketers realize they have to create original and valuable content to build brand awareness and increase conversions. With the coming of 2022, they need to be aware of the upcoming trends. Here are the changes technology leaders are predicting for the coming year and how they will impact content marketing.
Interactive Content Will Grow
Michelle Volpe-Kohler, a senior writer at the Federal Reserve Bank of Cleveland, thinks that interactive content will grow in 2022. This trend of interactivity is already seen on social media platforms such as Instagram, Twitter, Snapchat, Pinterest, etc.
Graphic designers are going beyond the simple static graphics to build momentum for their brands. Video marketers should prepare for and produce more immersive, interactive content like multimedia stories. Start brainstorming now - ideas that are important to your audience and focus on people. Also, begin gathering resources, such as a photographer or filmmaker, to shoot photos or videos if you won't be doing it yourself.
The Continued Growth Of Podcasting
The continued growth of podcasting is another trend that content marketers should consider in their content marketing strategy. People are more and more preferring listening to podcasts over other content channels. The reason for this is because they are busy, and they want information in a format that's easy to consume, and podcast allows you to do just that!
Similar is the view of Christoph Trappe, the founder, and director of Voxpopme. He believes that video podcasts with internal and external thought leaders as guests will continue to grow in popularity. Take a look at how podcast platforms have changed over time. Spotify now offers video podcasts to almost everyone, and keep in mind that many brands and some verticals aren't participating yet. So, there's definitely room to expand companies through podcasting, and they are an excellent place to start when it comes to generating more content.
Video Content Is A Must Have
More people and companies are expected to participate in video content marketing, according to Podcaster Relations Director at Libsyn, Rob Walch. Videos have been proven to be more engaging than other forms of media. It's also a content marketing tool that helps businesses stand out from the crowd - and it does so with the most intimate format possible - audio!
In other words, if you're not already creating video content, start doing it in 2022. It should be a key part of your content marketing mix. And don't forget to experiment with LIVE VIDEO as well - it's growing in popularity and can provide an engaging experience for your audience.
Content Will Narrate Stories, Educate, And Inspire
With the content marketing world more crowded than ever before, it is critical for marketers to tell their customers why they are different and better. This is where storytelling comes in. People are no longer interested in overly salesy marketing messages. They want somebody who can help them find out what they're looking for without feeling any pressure of an impending sale coming on.
This is one of the reasons why storytelling has experienced a rise over the years, with many brands creating stories that focus on education rather than just selling products or services. Brands have also started realizing that people don't believe in the cliche anymore - so you'll see less of "as seen on TV" testimonials.
Flowhub's Head of Content, Amber Erickson, predicts that storytelling will be prevalent in 2022, and brands should attempt to tell more human-centric tales. She believes that clients are any industry's real heroes, and companies should share their stories in a way that motivates and informs current and prospective customers.
To conclude, content marketing is going through a massive expansion in the next few years. There will be many new platforms and ideas to explore, but marketers should focus on building momentum for their brands and creating more immersive and engaging content that brings value.