Getting people to read your content and ensuring they stay interested can be quite a challenge. Just posting a blog and crossing your fingers isn't sufficient these days. You need to employ smart strategies to boost your pageviews and keep visitors reading to achieve your KPIs. Read on to discover the 3 different ways this is achievable.
1. Optimize Site Navigation, Page Flow and User Experience
To increase pageviews, ensure your site navigation and page flow are intuitive. A clear site map, consistent menus on all pages and logical page layout will keep visitors engaged.
Group related content together under distinct main menu items and submenu categories. This makes information easy to find.
Use a simple, minimalistic design with ample white space. Avoid clutter that distracts from content.
Include internal links to relevant pages and sections within longer posts. This helps visitors explore related topics and improves time on site. 13% of search experts say link building is the most valuable SEO tactic.
Place important information, sign-up forms "above the fold" where they are readily visible. This captures attention and encourages conversion.
Optimizing user experience is key. When visitors can navigate your site with ease and access valuable content efficiently, they will stay longer and view more pages. Put yourself in the shoes of your target audience and evaluate how you can improve navigation and page flow to better serve them. Small changes can have a big impact on pageviews and visitor engagement.
2. Create SEO Optimized Content
To boost pageviews and keep visitors engaged, focus on creating compelling, optimized content.
Research key terms your audience searches to determine topics and include those terms naturally in your content.
Use semantic search optimization by rephrasing or paraphrasing key themes and ideas in several ways.
Follow best practices for page titles, URL structure, internal linking, etc. to improve search ranking.
Include eye-catching and informative graphics, images, videos or other multimedia in your content. Place visuals strategically next to the relevant text or content. Optimize visuals for both search engines and social sharing to increase views and engagement.
3. Implement Calls-to-Action to Guide Visitors
Calls-to-action (CTAs) are buttons or links that prompt visitors to take a desired action on your site, such as signing up for a newsletter or purchasing a product. Implementing these can help guide your visitors and boost engagement. Customized CTAs are known to convert 42% more visitors.
To increase pageviews per visitor, place CTAs prominently on your page, such as:
At the top of the page, to capture attention immediately. For example, “Sign up for our newsletter today!”
In the sidebar, as visitors may notice them as they scroll. For example, “Download our free guide now!”
At the bottom of the page, as visitors prepare to leave. For example, “Subscribe to receive updates!”
Next to relevant content or products. For example, “Learn more” or “Buy now.”
Using eye-catching buttons, contrasting colors, and compelling copy will make your CTAs hard to ignore. Offering free resources or discounts in exchange for an email signup or purchase can also increase conversion rates.
As you can see, optimizing your pageviews per visitor is critical to the success of your website or blog. By implementing these three key strategies, you'll ultimately drive more traffic and revenue. Don't wait to put these tips into action. Start implementing them today and watch as your pageviews start to climb higher and higher.