The global e-commerce market was worth $13 trillion in 2021. This figure is expected to hit $55.6 trillion by 2027, growing at a CAGR of 27.4% from 2022 to 2027. The COVID-19 pandemic and the subsequent lockdowns played a vital role in driving the growth of this industry.
However, players operating in the e-commerce industry now need to be much more creative to ensure that they are at the customers’ top of the mind since the competition in the e-commerce sector is rapidly increasing. To that end, they can enlist the help of various marketing platforms that can help them attain the visibility that they need to drive conversions, just like these three e-commerce brands did with their Snapchat campaigns.
1. Chicpoint
Chicpoint is a China-based e-commerce app that offers a wide range of budget-friendly clothing for children and women.
Their Objective
Chicpoint wanted to test Snap Ads to drive online sales and brand awareness in the Middle East.
Solution & Approach
Chicpoint tested Snap Ads that aimed to get an effective cost per install (CPI) and a positive return on marketing spend. By targeting Gen Z and millennial shoppers and female users, it scaled its reach potential and maximized sales.
Also, it tested different images such as customer try-on pictures or clothing collections to discover which creatives and categories performed best. Moreover, it leveraged the goal-based bidding to increase app installs and drive purchases. This also helped them improve the campaigns based on the results to identify budget efficiencies.
The Result
Chicpoint’s Snapchat campaign exceeded its performance expectations and helped it achieve a 69% lower CPI and a 148% higher ROAS compared to other media channels. Also, it helped Chicpoint attain a 43% lower CPP compared to other platforms.
2. Newchic
Newchic is an online fashion shopping destination that has its headquarters in Hong Kong.
Their Objective
Newchic sought to drive app installs through mobile advertising to the Middle Eastern Audience of shoppers.
Solution & Approach
Newchic used Single Image Ads to increase app installs. It used creatives that showcased its most popular products while keeping its text, color, and style treatment consistent across all ads.
Moreover, it leveraged Snapchat’s Goal-Based Bidding to bid toward increasing app installations. Goal-based bidding helped Newchic get its ads viewed by Snapchat users who were most likely to engage with its advertisement and eventually download its app.
The Result
The Snapchat campaign delivered exceptional results for Newchic and helped it attain a 30% lower cost per install versus other platforms. Also, it helped Newchic achieve a 10% lower cost per account created compared to the customers acquired through other channels.
3. ZAFUL
ZAFUL is a leading Chinese e-commerce brand for Women’s fashion apparel that offers a select choice of clothing and accessories.
Their Objective
ZAFUL’s main objective was to reach the right female audience and drive installs through its Snapchat campaign.
Solution & Approach
ZAFUL acquired high-intent customers using Minimum ROAS Bidding and through upbeat creative that prominently featured a call to action and popular product categories. Multi-country targeting allowed ZAFUL to unlock new growth when utilized with Minimum ROAS Bidding. This ultimately helped ZAFUL deliver a CPI that was 20% cheaper than their target and gave them access to new regions of customer opportunity.
The Result
The Snapchat campaign turned out to be massively successful for ZAFUL and helped it scale down its CPI 20% below its target. Also, it helped ZAFUL drive its ROI 30% higher than its goal.
Wrapping Up
Snapchat has quickly cemented its position as the go-to marketing platform for brands seeking to engage their audience. It allows marketers to connect with their audience in real-time and through a range of features that can drive maximum engagement. Having said that, it is equally important to work on a solid content strategy and the content to maximize Snapchat’s marketing potential.