With social media platforms like Facebook and Instagram, it can be a cakewalk for ecommerce businesses to reach highly targeted audiences and increase sales at fractions of the cost of traditional advertising.
Is your ecommerce business ready to create a mind-blowing Facebook Ad campaign?
For some inspiration, here are 3 Ecommerce Case Studies that killed it with their Facebook Ad campaigns:
1) Sonyunara
Run Time:
26 November 26 2018 - 4 January 2019
Target Region and Audience:
Japan, 18 to 24-year-old females
Performance:
The state of the art campaign launched by Sonyunara delivered remarkable performance on Facebook. Their one-month long campaign helped them boost their overall sales by 63%.
Goal:
The key aim of the fashion brand was to extend its business beyond Korea. With the right marketing strategy, its target was to cover the maximum audience in Japan.
Approach:
The approach followed by the fashion brand was really ingenious. They did not leave any stone unturned to reach out to maximum audiences. The brand leveraged the power of various ad formats like photo ads, video ads, slideshow, collection, carousel ads, etc. The collection format ad featured multiple products in a grid that helped users to see more of them at a time.
Along with using these ad formats, they also used tools like Facebook Pixel to know about the performance of various ad creatives along with actions that the viewers took. This helped the brand understand the user behavior and improve on their low performing ads.
The firm primarily targeted females in the age group of 18-24 years that have an interest in fashion. Dynamic ads were also used by Sonyunara to see which products were mostly browsed by the users. Popular items were displayed in the ads along with the prices to drive sales.
Buyer Journey Stages Targeted:
The firm formulated a brilliant strategy to make users buy the products promoted in their ad campaign.
To trigger the user’s mind, they curated optimal creatives to showcase their best products. This was done in various formats and aspect ratios to cleverly cover maximum ground. The key aspect here was to set a picture in the user’s mind about the products.
To nudge the users into considering the products, Sonyunara added information about discounts and prices in the ads itself. This was done to tune the user’s mind for purchasing the product. Moreover, also to bring users to the website.
Lastly, the brand included a “Swipe Up” button as a CTA in the ad. This redirected the users to the website where they could purchase the product.
Did they Succeed?
With multiple ad formats and creatives displayed to users while continuously monitoring the campaign performance helped Sonyunara harnessed mind-blowing results. The brand witnessed:
63% boost in overall sales
2.6X return on ad spend
12.5X increase in sales for advertised products
Products Used:
Dynamic ads, Carousel, Collection, Photo ads, Slideshow, Video ads, Ads in stories, Core audiences, Facebook Pixel, Measurement.
2) Style Theory
Run Time:
14 - 23 June 2018
Target Region and Audience:
Singapore, Females aged 25 and over
Performance:
The collaboration of the brand with Facebook marketing partner Shuttlerock for ad building led to fruitful results. The number of registrations on the Style Theory website went up to be twice after the campaign.
Goal:
With the use of Facebook video ads, Style theory aimed to leave a long-lasting impression on their potential customers about their subscription-based fashion rental service.
Approach:
To make their brand stand out from the others, Style Theory planned their approach in a systematic way. First off, they roped in Shuttlerock to build interactive and engaging video ads for their rental service.
The ads contained visuals about various boutique labels, wardrobe options, and subscription choices. These ads were targeted to females aged 25 and above and who were interested in fashion, beauty, and lifestyle.
These ads were carefully optimized by the marketing team of Facebook before running in the Facebook feeds. Moreover, the Facebook core audience tool ensured that the ads reached the right audience.
Buyer Journey Stages Targeted:
The creation of highly interactive ads was the first step that made Style Theory different from others, and the credit goes to Shuttlerock, of course.
The initial phase of ad generation and running laid the foundation of the process.
The inclusion of the price of the rental service along with phrases like “Unlock your infinite wardrobe now” and “Wear something new every day” were solely for turning the customer’s mind towards purchasing the subscription. The Facebook core audiences tool helped a lot in targeting only potential customers.
Finally, the integration of the “Swipe up” button provided a clear way for customers to buy the subscription. This was a perfect CTA.
Did they Succeed?
Yes, and that too with flying colors. The out-of-box marketing approach by Style Theory led to:
2X boost in website registrations.
0.56% less cost per registration o2) the website.
Products Used:
Video ads, Ads in stories, Core audiences
3) Shopee
Run Time:
August 2018
Target Region and Audience:
Thailand
Performance:
Shopee's idea for including various creative elements in the ads turned out to be a milestone of success. The campaign yielded 77% more incremental app installs. There were many other benefits of this campaign.
Goal:
The major objective of Shopee was to include different creative elements in their video ads and test their impact on the app installs.
Approach:
To extend its outreach. Shopee produced dynamic ads that were targeted to different people based on their interests. And the initial part of their approach included working with Facebook’s marketing partner, Smartly.io.
Smartly.io helped in creating product ads by adding filters to them like frames, text, price tags, etc. These dynamic ads were created in two templates that included cash on delivery messages, but only one of them had the brand name. This factor helped Shopee understand the importance of a brand name in marketing.
The ad campaign undertaken by Shopee included the use of both mobile app install ads and photo ads in the carousel format.
Buyer Journey Stages Targeted:
The creation of video ads with creative elements was the first step to form an impact on the user’s mind. The dynamic interactive ads helped in reaching out to more users.
Looks like Shopee knew how to tease the users to purchase the product. They smartly included the “Cash on delivery” message in each of their product images in the carousel format. This was done to keep the user’s mind at ease as they have to pay on having the product in their hands. It is solely to make them consider the product.
In the end, Shopee included the “Install Now” button with each of the products so that users can install the app, thus boosting app installs.
Did they Succeed?
The campaign led by Shopee succeeded with the following results with branded ads:
77% more incremental app installs
42% lower cost per incremental install
2.8X more incremental registrations
Products Used:
Dynamic ads, Photo ads, Core audiences, Facebook marketing partners.
Feeling inspired?
After going through these case studies, you must be so excited to get to work on your Facebook ad campaign!
But know that not all Facebook Ad campaigns are made the same and not all turn out successful.
Successful campaigns involve clever use of the right ad formats and Facebook Ad products. They also require thorough research about the region in which the campaign is run, market demand, competitor analysis and product viability.
Good luck!