The number of fast-growing tech companies is multiplying day by day, and the competition for bringing innovations to the market is at its peak right now. According to Consumer Technology Association, the tech industry's global market is predicted to reach a compound annual growth rate of 4.8% until 2025.
This signifies the increasing demand for tech products and the amount of business a company can attract if they follow the right methods and techniques. Facebook ads have been extremely useful in spreading brand awareness and attracting a large segment of people to the brands.
The report of eMarketer says that companies have spent a total of $325 Billion on digital advertisements in the previous year. Having said that, you can understand how much business these ads provide to companies that they spend such large amounts just on social media advertisements.
Hence, if you, too, are a tech company, you should rethink your advertising campaigns and policies to benefit at a large scale from them.
Brands that Benefitted Big Time Using Facebook Ad Campaigns
Samsung
Run Time: June 2019
Target Region and Audience: Thailand, 39 – 59 age group
Performance:
The one-month Facebook campaign in 2019 resulted in a 6.2-point lift in ad recall. Moreover, the landing page views of the company’s website saw an increase of 10% through in-stream video ads.
Goal:
Samsung was about to launch QLED 8K TV for which they wanted to increase awareness of the product in the market. Hence, this ad campaign was started in order to increase the interest of the users in the product and bring traffic to their landing page.
Approach:
Samsung started a campaign in which they released two advertising videos of different lengths to promote their new television product. The videos focused on bringing awareness about artificial intelligence-based features that are useful for better image quality and several other benefits.
Using automatic placements, they ran videos on Facebook as an in-stream video ad that made people feel engaged with the product.
Buyer Journey Stages Targeted:
In June 2019, the brand started displaying advertisements that showcased the benefits of buying an artificial intelligence embedded television. The advertisements were optimized differently for mobile and laptop users.
The square format of the videos with a sound-off play was displaying on the screen of all target users. As a result, the viewers got more engaged in the product, and the brand eventually benefitted from its ad campaign.
Did they Succeed?
With an overall lift of 3-point in associated messages for in-stream video ads and a 6.2-point lift in ad recall, Samsung managed to hit off their Facebook video ad campaign successfully.
Products Used:
Video ads on Facebook, Automatic Placement of Ads, and Core Viewers.
One Plus
Run Time: From September 17 – 26, 2019
Target Region and Audience: India, 18 – 35 age group
Performance:
The 9-day ad campaign of the brand lifted its brand awareness by 3.9 points as compared to the previous year’s campaigns.
Goal:
OnePlus has launched thirteen different smartphones to date, and all of them have done exceptionally well in the global markets. When OnePlus was about to launch its OnePlus 7T series and its Smart television, it started gamification drive through facebook that aimed at people to try the concept of “try-before-you-buy”, and eventually convert leads.
Approach:
The high popularity of social media platforms and mobile gaming in the Indian market made OnePlus decide to launch a real-life campaign using Facebook playable ads. To showcase the game-friendly features that OnePlus 7T and the TV had, an interactive game was specifically designed for the Facebook ads.
The interactive ad consisted of a series of questions about the newly launching phone and the latest technology. Moreover, a CTA button was included at the end of the quiz that forced the users to go and check the product in order to get the results of the game.
A high percentage of users liked this new and unconventional method of promoting the product, and it hugely enhanced the brand awareness and engagement of the product with the users.
Buyer Journey Stages Targeted:
OnePlus strategically created stages for attracting the audience to their products.
Awareness Phase: Using Facebook ads as a potential way, OnePlus reached out to millions of people for promoting the features of their new products.
User Experience Phase: By playing the interactive game on the playable advertisements, users felt a sense of knowledge and their curiosity further multi-folded about the other features of the smartphone and television.
Conversion Phase: This curiosity took the viewers to the product's landing page through a given CTA button at the end of the game. Further, the collected data and the landed page viewers helped the company convert leads into potential customers.
Did they Succeed?
The playable ads created a positive impact on the growth and brand awareness of the business. OnePlus saw a 4.7-point lift in the ad recall and a 3.9-point lift in brand awareness as compared to their previous campaign results.
Products Used:
Playable ads on Facebook, Key insights from their marketing channel, Suitable Target Audiences.
ASUS
Run Time: From December 21 to January 4, 2020
Target Region and Audience: Thailand, 21 – 45 age group
Performance:
Using the Facebook ad campaign, ASUS managed to get 33% lower cost per thousand impressions (CPM) on their targetted content. Also, the brand awareness of the company saw an increase of 2.1.
Goal:
The primary goal of launching this Facebook ad campaign was to expand the reach of brand awareness to viewers at a high rate. It was a marketing initiative taken to check the impact that a Facebook ad can have on the brand’s awareness.
Approach:
ASUS clubbed its photos and video ads together to boost the awareness of the brand among the public. They specifically targeted the age of a group of 21-45 years old individuals interested in technology and lifestyle.
ASUS partnered with Facebook Marketing Partner Vamp to identify the best local lifestyle branded content creators. Using their skills, the content creators developed their own photo and video ads, which featured them using the ASUS ZenBook Duo in their daily lives to create content.
The content specialists first posted these ads from their own accounts, which interested a high number of their followers. Though it was clearly mentioned that these are paid promotions, the user queries and engagement with the users rose heavily after these ads.
Buyer Journey Stages Targeted:
The goal of this ad drive was simple and straightforward. All ASUS wanted was to spread brand awareness by targeting a set group of people. On the contrary, people reacted positively to their advertisements and showed interest in buying those products.
Mostly, the interest and engagement for the products rose because people could witness high professionals using these products for their work. This campaign majorly influenced people to learn more about ASUS and its products.
Did they Succeed?
The results of this Facebook ad campaign speak for itself:
The blend of creator-generated content and ASUS resulted in a 2.1-point increase in brand awareness of the product.
The cost per thousand impressions for the content lowered by 33%.
There was a decrease of 13% in the cost per reach of the content generated.
Products Used:
Carousel, Photo, and Video ads, Facebook ads, Key Marketing Insights
Ready to Launch Your Own Successful Ad Campaign?
If you, too, are a tech company and are wishing to boost your sales or make a name for your brand, you should take some inspiration from these wonderful examples. Using the various social media advertisement channels, you can lift the growth of your brand. Remember, achieving success is a combination of various parameters and strategies that needs to be implemented at the right time.
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