If you are not already using email marketing to promote your business, you are missing out on one of the most powerful profit-making opportunities around.
Today it is imperative that you make use of every available channel to communicate with your customers and prospects. And, when it comes to email, there is no other medium that even comes close to having the profit potential. Email marketing has been proven to have an ROI of as much as 124%! It is also a very effective way to communicate with your customers and prospects.
Personalization
One trend that is already here and will only get stronger in 2022 is personalization. The more you know about your subscribers, the more you can send them that "personal touch," which will make them feel like you're communicating just with them and no one else.
Personalization can be as simple as including your subscriber's first name and last initial or something else that connects with them. It will make them feel like you are communicating with them personally, making them much more likely to take action.
Today, the most important thing you can do is understand what your subscribers expect and adapt your email marketing campaigns accordingly. Even if you repeatedly send out the same sales pitch, you can personalize it by tweaking it based on the recipient's previous actions or purchases, giving you a better chance of closing the sale and creating a customer for life.
Further, a study by CampaignMonitor suggests that personalized subject lines increase the chances of email opening rate by 26%.
Making It More Interactive
This is one of the fastest changes we will be experiencing. As technology advances, we are starting to see interactive emails replace some of the one-way communications of the past. When people get an email from you that is not interactive, they will likely just delete it without reading it.
Email today needs to be engaging - should have something that needs a user output, such as containing videos, share buttons, polling, and other features that give the reader more control over the flow of the message. If your emails aren't such, you are certainly at a disadvantage compared to your competitors.
Emails Will Be Shorter
A recent survey showed that the average open rate of email is 21.33%, and of that, only 2.62% click on the link within the message. So when you want to get your customers' attention, you need to be creative in the way you capture their attention. You can do this by using a short subject line, which is the first thing your subscriber reads.
Also, your email should be short and to the point. If you are sending emails to promote your business or website, you should keep it simple. People don't want to waste their time reading a long email - they will only open your email to find out what your business is about. If it's not a good read, they will click on the back button and won't look at your email again.
Email Optimization Through AI
In email marketing, it is just a matter of time before AI will be sending out perfectly customized emails to each of their customers based on what they know about that customer. As of now,66% of marketers believe that AI is helpful when it comes to optimizing email send times, and it is set to grow.
Artificial Intelligence can automate your email marketing strategy, but it doesn't stop there. You can use AI to predict and optimize your emails by monitoring open rates, the number of subscribers, and CTRs. These are all very important statistics showing how well your emails are doing. It will also help you make changes to email campaigns to improve them and increase your chances of success.
Conclusion
With 59% of respondents agreeing that email influences their purchasing decision, email marketing is something businesses should consider seriously. As email marketing evolves in 2022, it will become even more important for small businesses to have an automated and personalized process for their customers. Undoubtedly, the rise of Artificial Intelligence and predictive solutions will lead to new opportunities for many organizations.