There has been a major change seen in the trend of shopping methods throughout the years. Traditionally, consumers would buy products either from stores or by visiting the store’s online website. However, things have changed now, and the availability of social commerce has made shopping incredibly easy and efficient.
As the number of users of social media platforms increases, so do the sales of services advertising their products on these platforms increase. Therefore, more and more brands have started using social media for advertising and selling their products.
It has been recorded that almost 73% of brands are currently selling on social media platforms, and another 79% are planning to do the same within the coming three years.
Thus, go through this article if you want to learn more about shoppable content, its types, benefits, etc.
Shoppable Content
If you want to market your products efficiently, you must understand what shoppable content is. It is a digital asset, such as a social media post, an image, a video, or an ad, that is used to catch the viewers’ or a potential customer’s attention. The customer can then click on it and make a purchase.
Sometimes, the customers are directed to the website of the brand they would like to purchase a product from, and they have to complete the check-out there. While some shoppable content allow the customers to make transactions all at one place without leaving the original social media app, they were using. Platforms like Facebook, TikTok, and Instagram allow this facility to customers and, therefore, are a brand’s favorite.
Types of Shoppable Content
There are mainly 4 major types of shoppable contents that help you bag sales.
Shoppable Social Media Posts
You can make use of social media platforms like Instagram and Pinterest to post different content like images featuring your brand and products without disturbing the viewers’ browsing session. Customers would click on your products if they are interested in them, and most often purchase them as well.
Shoppable Videos
Videos are another great way to market your products. Consumers would know details about the products you are selling and would most certainly purchase them if they like your products. 66% of consumers engage most with short videos describing your products.
Shoppable UGC
User Generated posts help build a lot of trust for your brand. This can be in the form of both customer reviews or posts by social media influencers. This would make customers feel that your brand is worthy of their investments.
Shoppable Ads
Lastly, ads in the form of videos or images popping up during social media browsing also aid in further marketing.
Advantages of Shoppable Content
Shoppable content has numerous benefits, which are as follows:
Increased Social Commerce Sales
Shoppable content plays a major role when it comes to increasing social commerce sales. It has been reported that in the United States, the capacity of social commerce sales is expected to cross over $100 million by 2023.
Easy Access
Shoppable posts, images, and other advertising methods allow customers to purchase whatever they want with ease. There are no delays or bugs in the sales funnel.
Improved Customer Experience
Social media platforms are utilized by everyone and have become a major part of our lives. Thus, selling products there allow customers to have a better and improved shopping experience and make them buy things faster.
Increased Brand Loyalty
Brands can use social media platforms to sell their products through story-telling and by advertising their incredible product reviews. All this builds trust in the eyes of the customers and, therefore, helps brands make loyal customers quickly.
Final Thoughts
Social media platforms have become a backbone of entertainment and knowledge for almost everybody. Therefore, marketing your products and other services on these platforms would enable more audience for your brand and, thus, increase your sales drastically. Therefore, it is a fact that the future of content marketing is shoppable content.