International Women's Day is a global day celebrating women's economic, social, political, and cultural achievements. It also marks a call to action for accelerating gender parity. On this day, brands have an opportunity to show their support for women and shine a light on the amazing work they do every day.
Participating in this movement is a fantastic marketing opportunity for businesses to demonstrate how they're working to achieve gender equality and foster goodwill among their customers. This is especially crucial for companies attempting to attract Gen Z consumers. According to a recent poll, 70% of Gen Z considers a brand ethical if it is female-led or advocates for women's rights, making the 8th of March a good marketing opportunity.
There are many ways your brand can get involved with International Women's Day. Here are four inspiring ideas to get you started:
Let Your Customers Know What You're Doing to Promote Gender Equality
Many brands are vocal about their commitment to gender equality, but not all of your customers may be aware of it. Use International Women's Day as an opportunity to educate them about your company's policies and initiatives. Share blog posts, social media updates, and even videos that talk about the work you're doing to advance women's rights.
This type of content can help you build trust with customers and attract new ones.
Your customers want to know that their money is going towards a good cause. Share what your company is doing to promote gender parity and equality. This could be anything from donating a portion of your sales to a women's rights charity to training your employees in unconscious bias.
Let Your Female Employees Take The Lead
One way to show your support for women is to give them a voice in your company. Promote and amplify the work of your female employees on social media and in marketing materials. Let them tell their own stories about what it's like to work for your company and the progress you're making towards gender parity.
Giving females the lead is also a great way to show your commitment to diversity and inclusion. And it's a powerful way to attract top talent from all backgrounds. Such content will also help attract new customers, especially those concerned about women's rights. It also sends the message that your company is serious about promoting gender equality and creating an inclusive environment for all.
Feature Inspiring Women in Your Marketing
International Women's Day is a great opportunity to feature inspiring women in your marketing. You can post their stories on social handles, blog posts, and even videos. This type of content can help build brand awareness and attract new customers. Share the stories of women who have defied the odds and achieved incredible things. Highlight the work they are doing to make a difference in their communities and worldwide.
Promote the Work of Your Female Employees in Marketing Materials
Female employees are a powerful representation of your brand's commitment to gender parity. Use International Women's Day as an opportunity to feature their work in your marketing materials.
You can feature the work of your female employees on social media and in other marketing channels to make a difference. Let them tell their own stories about what it's like to work for your company and the progress you're making towards gender parity.
Conclusion
In conclusion, International Women's Day is a great opportunity for brands to show their support for women and shine a light on the amazing work they do every day. There are many ways your brand can get involved, so choose the one that feels most authentic to you. Showing your commitment to gender equality is a great way to attract new customers and build trust with your existing ones. So go out and celebrate International Women's Day with your brand!