User-generated content, commonly referred to as UGC or consumer-generated content, is unique material made by customers specifically for a business and shared on digital networks or other channels. UGC may take various forms, such as pictures, clips, reviews, a recommendation, or even through a podcast. Whether you take a picture to share it on social platforms or purchase a new product and upload the unboxing clip to your YouTube page, both examples are user-generated content.
UGC now plays a greater role in content marketing strategies after first getting viewed as a marketing strategy for edgier firms, considering that people trust people more than they will trust brands. It increases consumer satisfaction, assists companies in understanding their target market, gives users a way to form communities, and because it is automatically peer-reviewed, it has grown more reliable.
According to Retailtouchpoints, 90% of customers presently claim that user-generated content (UGC) seems to have the strongest influence on their purchasing decisions. As compared to campaigns or sites without it, webpages, including prominent UGC, experienced a 20% rise in repetitive visits and up to a 90% gain in duration spent just on-site, leading to 29% more web conversions.
However, there is a lot more that you could achieve with user-generated content to boost interaction and, eventually, revenue. Here are four methods to use your user-generated content (UGC) outside of just Instagram.
1. Utilize user-generated content (UGC) in your email marketing
According to First Insight research, customers barely open 25% of the emails they get. Hashtags and customer reviews or feedback are the two simple ways to integrate user-generated content into your strategy for email marketing. Some businesses increase social verification by including hashtag feeds at the end of their email campaigns. It is a decent starting point, but you may also insert UGC in the body of an email. Make a collage of brand photos and UGC that depicts a genuine customer's post-purchase experience. If accessible, add a consumer review to the post description. UGC in email campaigns is most effective when used in junction with a message that emphasizes the brand's lifestyle, current events, and new product promotions.
2. Allow micro-influencers to post and promote on your behalf
These influencers are a terrific source of UGC since you can build connections with people who generate content relevant to your business. Instead of depending on a lone posting to generate engagement, encourage creating lengthier collaborations with micro-influencers who have a genuine affection for your brand and are more inclined to serve as an advocate online as well as offline. For example, consider Coca-Cola's-"Share Cola's a Coke" campaign. Over 1.25 million teenagers sampled the beverage, and sales increased by 11% in the US. According to the Coca-Cola company, they have more than 20 channels for selling their brand.
3. Your brand description pages should include UGC
A portfolio of all your user-generated content may be easily added to your website using web plugins like Curalate. You may merely include the photo from your buyer as a supplementary picture if sturdy platforms are out of your price range. Peer suggestions can also get incorporated into product evaluations, particularly when an image is attached. These attachments enable the customer to view the item on a real user before making a purchase.
64% of shoppers proactively search for internet reviews and trust them. Put UGC and ratings on the site of the product they're looking for to make it convenient for them to advance toward the next level in the buyer process.
4. Offline user-generated content
Once you've created a customized hashtag, spread the word about it. The sooner it becomes recognized and utilized by consumers, the more often it will be in use. Provide a postcard containing UGC plus a unique hashtag for each purchase to entice people to offer their photographs. This factor may be a valuable aspect of the customer unpacking experience for e-commerce companies. Offering an opportunity for customers' images to be displayed is frequently plenty of an incentive. For it, modest discounts or contests in return for uploading is a fantastic approach to stir up even more interest.
Furthermore, offline UGC can be shared on different channels by:
Menus (essentially for restaurant-based marketing)
UGC is Here to Stay
UGC may appear as a trend, yet it takes authenticity to a new level as it grows increasingly crucial to customers. Users will accept the pointers and begin generating on-brand content for you when they have a notion of the content's quality that gets highlighted!
And consumers aren't the only ones that appreciate genuine content. 60% of marketers concur that effective content must have quality and authenticity both.