5 Awesome Halloween 2026 Commercials That Turned Fright Into Delight

Halloween has become a major playground for brands looking to unleash their creativity and connect with audiences in unusual ways. From spooky storylines and horror-inspired characters to quirky humour and unexpected twists, the occasion gives advertisers plenty of room to experiment with their messaging.

And there was no shortage of brands willing to embrace the weird, the wonderful, and the downright creepy this Halloween. So, without further ado, let's check out these 5 Halloween 2026 commercials that stole the show!

1. Twix: Hallowmas

What happens when Halloween and Christmas decide to celebrate together? Well, apparently, you get a zombie Santa!

Twix brought the two occasions together with its Halloween campaign, featuring Zombie Claus, a rather unusual version of Santa who had been bitten by a zombie. Instead of spreading Christmas cheer in the usual way, this undead visitor brought a curious mix of festive greetings and Halloween scares.

The campaign plays on Twix's familiar Two Is More Than One positioning, suggesting that combining two celebrations could make the season twice as entertaining. With Zombie Claus handing out Twix and spreading his own brand of fright and cheer, the campaign gave audiences an amusing reason to celebrate Halloween and Christmas together.

Well, who knew Santa could pull off the zombie look so well?

2. e.l.f. Cosmetics: The e.l.f.ing Magical Sisters

Who needs a magic wand when you have the right makeup products? e.l.f. Cosmetics explored this idea with The e.l.f.ing Magical Sisters, a Halloween-themed comedy featuring three modern-day witches.

The ad shows the trio discovering that achieving a glamorous look didn't require supernatural powers after all; a little help from e.l.f.'s Soft Glam Cream Blush and Bronzer Sticks did the trick! Blending witchcraft, humour, and beauty advertising, the campaign gave the brand a fun way to showcase its products during spooky season.

After all, conjuring up a glamorous look was apparently much easier than brewing a magic potion. And at just $7, these little sticks seemed to offer quite a bit of magic without the need for a spellbook!

3. Rivian: Ghostbusters Halloween Mode

Who are you gonna call when your electric vehicle starts behaving like a Ghostbuster's dream machine? Rivian had just the answer! The automaker teamed up with Sony Pictures to bring the Ghostbusters universe into its vehicles, with Bill Murray reprising his iconic role as Dr. Peter Venkman in the Halloween campaign.

The campaign introduces a special Halloween Mode that transforms Rivian vehicles with Ghostbusters-inspired sounds, lighting effects, interactive clues, and a few supernatural surprises. It also features a custom Ecto-R1 vehicle inspired by the iconic Ecto-1 from the franchise. By combining nostalgia with some clever automotive technology, Rivian gave Ghostbusters fans a reason to look at electric vehicles in an entirely different light.

Turns out, busting ghosts could be quite an electrifying experience!

4. Pringles: Once You Drop

How far would you go to prove your love for your favourite snack? Well, Pringles took this question quite literally with its Halloween campaign this year.

The brand invited its biggest fans to sign a rather unusual "Will and Taste-ament", pledging to have their ashes buried in a Pringles can after their death. And the prize for one lucky participant? A custom-made Pringles can-shaped urn and an "afterlifetime" supply of crisps equivalent to 200 years!

The campaign draws inspiration from the real-life story of Fredric Baur, the inventor of the iconic Pringles can, whose ashes were partially buried in one following his death in 2008. Featuring real-life funeral director Dan the Funeral Man, the commercial turned this unusual piece of brand history into a Halloween promotion filled with dark humour.

Apparently, for some Pringles fans, the phrase "Once You Pop, the Pop Don't Stop" really does extend beyond the grave!

5. Credit One Bank: Credit Scaries

Halloween was all about confronting things that went bump in the night, but Credit One Bank reminded audiences that some of the scariest things could happen to their credit scores! Their Halloween campaign this year brought back the brand's Credit Wreckers, using classic horror movie tropes to turn common credit mistakes into rather terrifying characters.

Set in an eerie cabin in the woods, the commercial features a group of anthropomorphised credit cards being terrorised by four monstrous characters. From Cancelina, who represented the risks of cancelling credit cards, to Max Out, who embodied the dangers of maxing out credit limits, each villain highlighted a different financial mistake. One Track Jack warned against relying on just one form of credit, while Miss Payment represented the consequences of missing monthly payments.

By turning everyday financial missteps into horror movie villains, Credit One Bank made an otherwise dry subject considerably more entertaining. After all, ghosts and ghouls might disappear after Halloween, but a damaged credit score could haunt you for quite a while!

6. Fanta: Haunted Universe

And here’s a bonus ad for you, albeit it’s an AI slop with Fanta taking Halloween advertising into its own spooky universe with its Haunted Universe campaign.

Drawing inspiration from supernatural figures, the campaign created a fictional world featuring vampires, werewolves, and other eerie personalities, each with their own distinct identity. It also brought these characters to life through limited-edition collectible packaging. The campaign received an additional dose of horror with the introduction of Ghost Face from the Scream franchise, who became the first guest character in Fanta's Haunted Universe.

Honestly, Ghost Face had never looked quite so refreshing!

Wrapping Up

And that’s a wrap of some of the best Halloween 2026 commercials. Halloween advertising is all about having fun with the unexpected. It gives brands an opportunity to step outside their usual creative boundaries, experiment with unconventional ideas, and entertain audiences in ways that might not work during the rest of the year.

Of course, simply throwing in a few ghosts, zombies, witches, and horror movie references doesn't guarantee a memorable campaign. The real trick lies in making the Halloween theme work for the brand rather than letting the spooky elements overshadow the message. And when advertisers get that balance right, they can create campaigns that audiences remember long after the Halloween decorations have come down.

Here's hoping brands continue to embrace their creative side and give us plenty more treats, with just the right amount of tricks, next Halloween! We’ll be back with more such wonderful campaigns for you. Till then, stay tuned!