• Jefrey Gomez

5 Best Tools for Automating Social Media Marketing

Social media has become such an integral part of our lives that everything, from weddings to toddlers now have hashtags. This is why social media marketers are always on the lookout for higher ROI and productivity.

Luckily, today there are more social media tools available than ever to help you simplify and automate your never-ending social media demands.

So, here we are with a list of 5 best online tools that will help you automate your social media profiles and keep them engaging and up to date, without requiring you to spend all your time on your phone! These tools will help your overall social media management process, enhance your efficiency, thereby giving you more time to dish out quality content and connect with your followers in real-time.

Sounds like a win-win, right?

So, here we go!

1. Sendible

Sendible functions as an all-in-one social media management tool that helps you in managing your social media profiles from one place.



With its unified social media dashboard that gathers all the conversations into a single inbox, not only does it help you plan and manage all your content, but it also saves you a lot of time that you may otherwise spend switching between different social streams.



With Sendible, you can schedule your content for as far ahead as you need. Also, you can tailor your content for each network by including different emojis and messages. It also allows you to group your content into campaigns and assign it to different queues. This way, you can keep things fresh and recycle the posts that perform well on repeating queues.

Another great feature of Sendible is its reporting hub that will help you create detailed and customized reports, which you can automatically share with team members or clients on a daily, weekly, or monthly basis.



Pricing

Sendible comes with a range of subscription plans based on the number of services and users, starting at $29/month.

2. Agorapulse

Designed mainly to save the user’s time, Agorapulse combines all your social conversations to review, label, and reply to them. Also, it keeps a chronological record of all the comments, reviews, and messages.



Agorapulse comes with automated moderation rules to help you review or hide key messages. You can also use saved template replies to respond to messages quickly.

The scheduling feature lets you publish posts as many times as you want with different queues. Moreover, the queue categories will help you store unlimited queued posts on a theme or topic.



What is particularly unique about Agorapulse is its inbuilt Social CRM tool that automatically ranks, tags, and labels your most passionate followers for different social media platforms according to user engagement.



Moreover, Agorapulse’s monitoring and reporting tools will alert you about trends, keywords, hashtags, and gather insights about your content performance so that you know what content works on different social networks, and you can plan your content accordingly.



Pricing

Agorapulse offers various subscription plans based on the number of users and social profiles, starting at $99/month.

3. Missinglettr

If you wish to turn your blogs into highly engaging social media campaigns, Missinglettr is your go-to option. All you need to do you set up your account and connect your blog via RSS.



Once you’ve done that, Missinglettr would consistently monitor your blog and auto-generate a new social media campaign every time it detects a new blog post.

Missinglettr leverages AI and Machine Learning to scan your blog post for content, quotes, and imagery that it considers would work well with your social networks. Not only does it recommend hashtags, but it also links every post in the campaign back to your blog post.



Missinglettr will prompt you via email to review your campaign. After you’ve approved your campaign, Missinglettr will publish your social media posts on your selected platforms on your chosen days for the next twelve months.

While a Missinglettr campaign runs for twelve months, you can schedule it according to your needs. You can also use Missinglettr to re-publish your blog posts on Medium without any negative impact on SEO.



Pricing

You can choose your Missinglettr subscription plan based on your requirements, with the basic plan starting at $9/month.

4. Awario

Awario helps you monitor your keywords and brand mentions in languages and locations across the Internet from Facebook, Twitter, and Instagram to YouTube. So, regardless of the size of your brand, Awario will keep track of your brand mentions.



Once Awario receives the keywords and channels that you want to monitor, it keeps a tab on the web 24/7 and gives real-time results so that you can promptly react to any mention. Also, it automatically updates your social media analytics and displays them on the dashboard.



If you don’t have much time on your hands, Awario will send you email alerts and send you daily or weekly summaries of any new mentions directly to your inbox. Or you can receive real-time notifications in your chosen Slack channel too.



Pricing

Awario offers a range of subscription plans, starting at only $29/month.

5. Buffer

Buffer is another excellent social media management tool, which if used correctly, can save you a lot of time. You can use it to schedule your social media posts to be pushed out on different channels at the most conducive time of the day for maximum engagement.



The Buffer queue lets you add interesting articles, quotes, tweets, and photos to your Buffer feed. This will help you position yourself as an industry insider and help you interact better with others in the same field.



What is exceptionally amazing about Buffer is that by clicking on the Buffer’s Google Chrome Extension icon, the webpage that you are on currently becomes a tweet-ready summary instantly and is saved in your account to be scheduled later.

Moreover, it has an integrated feature that would let you see curated high-performing content, which you can re-share on your social network, which would further automate the content sourcing process.



Pricing

Like other tools in this list, Buffer also comes with multiple subscription packs, starting at $15/month, offering different features and services.

So, Which of These Tools Are You Planning to Use?

If you want to give yourself even the slightest chance of striking a balance between creating and curating content to share with your audience, you will need social media automation, wherein these tools would come in handy. However, the setting and forgetting approach wouldn’t work here. You will have to devote some time to social media platforms while letting the tools do the tedious and repetitive tasks. Whatever time you’re left with, you can use it for better content creation and meaningful social interactions.

References

  1. https://medium.com/the-anatomy-of-marketing/my-top-ten-time-saving-social-media-automation-tools-ed6e2a1894c3

  2. https://www.lilachbullock.com/tools-automate-social-media-posts/

  3. https://www.seobasics.net/best-social-media-automation-tools/

  4. https://www.jotform.com/blog/social-media-automation-tools/

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