5 Emotional Malaysian National Day 2025 Commercials That Showcase Malaysia’s Unity Through Diversity

Malaysia’s story has always been one of many voices coming together as one. From bustling cities to quiet villages, the country’s strength lies in its people—different in culture, language, and traditions, yet united in spirit. National Day offers a moment to reflect on this shared journey, and in 2025, several commercials beautifully captured that essence. With emotional storytelling at their core, these ads showcased how Malaysia’s unity through diversity continues to define its identity.

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So, here we are with 5 emotional Malaysian National Day 2025 commercials that stole the show this year.

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1. AmBank Group: Our Malaysia, Then & Always

Malaysia has come a long way ever since it attained independence almost seven decades ago. Over this period, the country has undergone significant transformations, and this advertisement by AmBank Group highlights some of those changes.

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For the campaign, the banking group reached out to actual Malaysian families to explore their own meanings and understandings and discover the shared values that connect them through time: unity, togetherness, and diversity. The ad showcases everyday Malaysians reminiscing about their memories of what their beloved country was like in the past and how much it has changed since then. But despite all the progress made over the years, the one thing that has remained constant is how much they feel at home while connecting with fellow Malaysians anywhere around the world.

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That’s what a country and fellow compatriots are supposed to be like– make you feel at home even when you’re away from it.

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2. U Mobile: Bergema

Malaysia’s 1992 Thomas Cup win holds a special place in the country’s sporting history. However, Malaysians don’t remember that victory merely as a sporting achievement, but rather as something that helped bring together different sections of Malaysians and unified the nation within a matter of seconds.

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The ad showcases Malaysians fondly recalling what it was like in those final moments before Datuk Rashid Sidek and co. defeated the Indonesians 3-2 to give them a lifelong sweet memory. Their road to victory saw Malaysians of all races coming together to cheer for their heroes, erasing any differences that they might have had.

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3. Petronas: With All Our Hearts

A promise may be made up of words. But when it comes from the heart, it holds true value.​ This short film by Petronas showcases the power behind a pledge and its potential to transform a nation when it’s made in earnest.

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The film follows a young school teacher as she tries to make her students realize the value behind the national pledge that they recite every morning in school. However, once they focus on the words of the pledge, they truly understand its potential to drive positive change within themselves, their society, and their country.

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4. Maxis: One Dream at a Time

If the U Mobile advert revolved around how Malaysia’s victory in the 1992 Thomas Cup helped unite the country, this advert by Maxis highlights the positives of the nationwide camaraderie that came to the fore after that win.

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The ad features Malaysian badminton players Pearly Tan and Thinaah Muralitharan, who show the audience that greatness goes beyond winning. It’s about embracing discipline, and putting in the work everyday to make moments count. Because tomorrow's progress begins with you today.

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5. IJM Land: Uniquely Malaysian

Malaysia is a land of different colors, ethnicities, communities, and aromas. But the one thing that binds all of it together is the country’s rich and diverse flavors that every Malaysian takes pride in.

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The ad showcases how food brings together different Malaysian ethnicities and makes them feel at home. For Malaysians, food is a part of their shared culture, and instead of drawing a line between communities, it serves as a thread to weave everyone together.

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Wrapping Up

And that’s a wrap of some of the most emotional Malaysian National Day 2025 commercials. These ads went beyond creative storytelling—they reflected the very fabric of Malaysia, where diversity isn’t just acknowledged but celebrated. By weaving together voices, traditions, and emotions, the 2025 Merdeka campaigns reminded everyone that unity remains the nation’s greatest strength.

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We’ll be back with more awesome ad campaigns for you. Till then, stay tuned!