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5 Funniest Singaporean Commercials That Still Make us Giggle

And we’re back with yet another segment of #FunnyFridays where we bring to you some of the funniest commercials from the internet. This week we’ll be taking a look at some of the most hilarious Singaporean commercials from our childhood days. It’s amazing how these companies came up with those ads. I am sure they must be looking back and thinking about what happened too.



So, without wasting any more time, let’s dive into the 5 funniest Singaporean commercials that will tickle your funny bone.


1. Scott Emulsion: Fat Kid

If you were born in the 90s, you will know the lyrics to this as soon as you hear its name.



There was an English and a Chinese version of this advert but the Chinese version was the one that really got people laughing. It was funny seeing those little kids trying to button up their tops. I hope those kids now purchase clothes of their sizes.


2. Subway: Ah Lian ad

Subway unleashed two interesting but rather irritating characters on us usually after prime time. One of these characters was a male, the other was a female. The guy would be on at one time and the next time the screen would be taken by the woman.



While these ads certainly succeeded in capturing the after-hours attention, they were irritating too. Nevertheless, they definitely worked. However, I really hope they don’t decide to re-run those ads.


3. McDonald’s: Swinging Baby

I am sure you remember this one!



The ad shows a baby sitting on a swing that’s swinging back and forth. The baby breaks into a fit of giggles as soon as the swing lunges upwards. You realize after a couple of swings that the baby is seeing the McDonald’s signature ‘M’ sign every time he swings upwards and is very happy.


If you love babies, then you must have let out countless awws and giggled with the baby.


4. IKEA: Chua En Lai

I am a very messy person and the room in this commercial looks highly similar to mine.



Not only is this commercial funny but also very relatable. It plays on the trope of the Chinese gangster, which adds more hilarious elements to it. Enlai’s cry of “I really don’t know where it is!” sounds exactly similar to what my brother would say whenever our parents would ask him where all the food went.


5. M1 Singapore: Indian Restaurant

I wish this ad had got a longer run than it did. It is just as funny now as it was the first time we watched it.



The ad features a person calling a restaurant in Mumbai. The owner boasts that they deliver food even to the remotest corners. When the customer confirms their address, the owner is shocked to find out the call is from Singapore. Well, there’s a limit to what every restaurateur can deliver! Also, the Indian fellow in the ad is actually Singaporean; bet you didn’t know that😉


Wrapping Up

And that is a wrap of yet another segment of #FunnyFridays. Singaporean ads are usually filled with light humor and don’t force laughter upon the viewers, which is why they are fun to watch. If you’re a budding marketer, you can take a leaf out of their books to know how to keep the audiences engaged and entertained at the same time.


We’ll be back with more funny commercials. Till then, stay tuned!


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