5 Heartwarming Singapore National Day 2025 Commercials That Beautifully Captured The Country’s 60-Year Journey

Singapore turned 60 last week. Over the last six decades, Singapore has transformed from a small trading port to a global powerhouse, with its passport ranked as the world’s most powerful passport in 2025. However, this wouldn’t have been possible without the resilience, unity, and dreams that have shaped the Lion City. And so, I thought of presenting a heartfelt tribute to this great nation by showcasing the Singapore National Day 2025 commercials that capture the essence of what it means to be a Singaporean.

From nostalgic glimpses of the past to hopeful visions of the future, these ads beautifully trace Singapore’s remarkable 60-year journey. Let’s take a look at these adverts.

1. Singaporean Government: A Refreshed Spirit

The Singaporean government stood at the forefront of the country’s Diamond Jubilee celebration with this moving 2-minute spot released on the very first day of this year to mark the country’s six decades of rich and proud history.

The advert highlights how Singapore has progressed not only as a nation with its manifold achievements in different fields, but also in its evolution as a society on the whole. The stirring advert throws the spotlight on the country’s resilience that has helped it scale multiple challenges and the never-say-die attitude enshrined within the nation’s psyche that propels it towards bigger, shared aspirations.

2. Singtel: Majulah Singapura

While the national or independence day for any country is a good time to envision the future, it’s also an ideal time to look back and assess the nation’s growth trajectory. Singaporean telecom conglomerate Singtel did exactly that and paid rich tribute to the country’s six decades of progress with this spot.

Titled after Singapore’s national anthem, ‘Majulah Singapura’ or Onward Singapore, the ad illustrates how the iconic National Day Parade has changed and highlights how far the country and its people have come. Also, the ad aces its product placement and serves as a beautiful reminder of how communications technology has proven instrumental in driving that progress.

3. NDPeeps: Here We Are

The National Day Parade holds a very significant value in Singapore’s National Day. And so does its annual theme.

Performed by Charlie Lim, Kit Chan, and The Island Voices, this year’s NDP theme song, “Here We Are”, highlights how Singaporeans embrace the differences that make them who they are! The song beautifully underscores that in being seen, heard, and known, Singaporeans grow stronger together. The song serves as the perfect tribute to Singaporeans’ shared spirit, a reflection of their unity in diversity, and a call to proudly fly their flag as one nation.

4. Singapore Airlines: A Space We Call Home

When national fervor runs high, everyone wishes to showcase their love and devotion to their country, including the cabin crew of the national airline.

The Singapore Airlines Cabin Crew Music Society launched this stunner of a medley that illustrates their love for their country and exhorts their compatriots to work towards their nation’s progress. The song lends a voice to the country’s collective aspiration of soaring higher and its pursuit of success and progress.

5. Mediacorp: Emotional National Day Parade

Finally, here’s a video that isn’t exactly an advert but underscores what the National Day and the National Day Parade mean to Singaporeans.

This 14-second video by Singapore's national broadcast Mediacorp features a man breaking into tears as he sings the national anthem. The emotions he is going through can’t exactly be explained in words, but if you have ever loved your country like he does, you won’t need words to understand those emotions at all.

Wrapping Up

And that’s a wrap of some of the most amazing Singapore National Day 2025 commercials. While I was expecting more brands to launch ad campaigns to pay their tributes to this historic day, the ones covered in this blog are second to none and can evoke nationalistic feelings in everyone, regardless of their nationality.

We’ll be back with more amazing ad campaigns for you. Till then, stay tuned!