It’s Mother’s Day this Sunday. As we all know, it’s a day that celebrates motherhood, maternal bonds, and the influence of mothers in society. So, naturally, it holds great significance for people in different parts of the world and the countless hashtag mentions we see on social media platforms about this day bear ample testimony to its importance. And guess what, brands understand this too, and leave no stone unturned to make the most of this day. Singaporean brands are no exception and Singaporean Mother’s Day ads are some of the best ones that you would come across.
So, here we are today with 5 mesmerizing Singaporean Mother’s Day commercials that will surely remind you of the innumerable sacrifices that your mother might have made for you.
1. Singtel: My Mum Is Amazing (2013)
Singapore telecom brand Singtel released a heartfelt tribute to all mothers in its 2013 Mother’s Day ad campaign. The 5-minute ad features multiple mothers and their children who talk about how their relationship has evolved over the years while recounting their bitter-sweet experiences.
You see, all mothers are the best but no mother is perfect from the beginning. Motherhood is a lifelong 24/7 commitment where you learn on the job. Naturally, they are going to make mistakes but the important thing is to reflect upon those mistakes and learn from them.
2. Prudential Singapore: A Mother’s Day Surprise (2017)
Don’t we all love to surprise our mothers? Of course, we do! Singapore’s leading life insurance company Prudential understood this and helped a young kid named Theodore surprise his mother.
The 150-second spot shows Theodore recording a heartfelt message for his mother expressing how much he loves her. The ad also shows Theodore’s maternal grandmother showing her appreciation for her daughter and everything that she does to support her son as a single mother. The daughter, who is visibly touched by this gesture, shares how hard her mother worked to raise her and her siblings since their father passed away at a very young age.
Good going Prudential, you showed gratitude to not just one or two mothers but all single mothers with one advert!
3. P&G: Because of You I Can (2019)
Being a mother is not easy, especially if you have a differently abled kid. But when have such challenges ever stopped mothers from doing everything they can for their children?
This tear-jerker of a commercial by Procter & Gamble shows what those differently abled children feel about their mothers who have been their biggest pillar of support. Every day, the mothers of Singapore's Special Olympians overcome society's prejudices and family circumstances to inspire their children to rise above their disabilities. Remembering the sacrifices that their mothers make, these athletes honor them in a heartfelt letter.
Keep the tissues handy; you will need those!
4. Pigeon Singapore: Thank You, Mum (2017)
Often children have no idea what their mothers had to go through to bring them up, but the world knows. So, Singapore-based manufacturers of mothers, babies, and toddlers products, Pigeon Singapore, came up with a brilliant advert on Mother’s Day in 2017 to pay heartfelt tribute to others everywhere.
The ad revolves around a young girl, who seems a bit upset at her mother showering all her care on her toddler brother, and her parents. When her father plays a video titled “Mum’s Little Monsters”, she finds out how her mother used to care for her when she was a toddler herself. The video captures the most beautiful memories from her motherhood and re-establishes the fact that despite its challenges, motherhood is worth it!
5. McDonald’s Singapore: Mummy, By Me (2022)
And here’s the final one from our list of the best Singaporean Mother’s Day commercials. The 85-second McDonald’s spot follows the premise of a woman juggling between her role as a mother and her career.
The ad shows her daughter creating a video for her mother in which she tells her mom that no matter how she fares in life, she will always remain her hero- her number 1. Kids tend to see their parents as superheroes, and why not, they are indeed superheroes!
Wrapping Up
And that was a wrap of some of the best Singaporean Mother’s Day commercials. Mother’s Day allows brands to unleash their creativity and cater to all mothers with appealing ad campaigns. A bit of effort at curating a compelling Mother’s Day advert can go a long way in making your brand popular among a significant customer segment i.e., mothers!
We will be back with more amazing commercials for you. Till then, stay tuned!