5 Southeast Asian Diwali 2025 Commercials That Glowed with Kindness and Compassion

Diwali is more than a celebration of radiance and festivity– it’s a reminder of the values that truly illuminate our lives: kindness, compassion, and togetherness. Across Southeast Asia, brands this year embraced that spirit wholeheartedly, crafting stories that transcended mere advertising. From tales of selflessness and gratitude to heartfelt reminders of empathy in everyday life, these Southeast Asian Diwali 2025 commercials touched viewers with their sincerity and emotional depth.

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So, here we are with 5 Southeast Asian Diwali ads from this year that truly glowed with kindness, reminding us that the most beautiful light is the one we share. Let’s take a look.

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1. Mr DIY: A Gift of Light

Diwali is loved by one and all, not only because of the lights we see with our eyes, but also because it illuminates our hearts, as seen in this heartfelt commercial.

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The ad follows a visually impaired schoolgirl who gets upset after one of her friends passes a careless remark at her inability to see. But the audience’s urge to smack some sense into the chap quickly evaporates when he makes a truly sweet gesture– one that not only serves as the perfect apology but also brings a smile to the girl’s beautiful face.

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How did the boy make amends for his mistake? Watch the ad to find out!

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2. Foodpanda: Shoes of Kindness

The hustle and bustle of life often leads us to place ourselves at the very bottom of our priority list. Thankfully, we’re also gifted with people who truly care for us.

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Singaporean online food and grocery delivery platform Foodpanda launched this lovely advert that revolves around a Foodpanda delivery boy who gets so occupied with his work that he keeps delaying the purchase of new shoes and keeps wearing his old and worn-out shoes to work. But his thoughtful colleagues come to his rescue and present him with a new pair of shoes on Diwali, thereby bringing to his face the brightest smile one could think of.

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Sometimes, the greatest gifts aren’t grand — they’re the thoughtful gestures that touch the heart.

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3. Petronas: Taste of Love

The Diwali rush can often make people forget what this day is all about– being together with your loved ones and soaking in every bit of the festivities. This moving Petronas advert sheds light on what actually matters.

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The ad follows Shalini, who is busy attending to her guests and preparing the Diwali feast in what appears to be her first Diwali as a hostess. Naturally, she wants everything to be perfect and is always on her toes to ensure that everyone is having a good time. But in doing so, she forgets the one person who matters the most– herself.

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Thankfully, her mother comes to her aid– not by helping her with her chores but by showing her the same love, kindness, and care that Shalini seems to have reserved for everyone except for herself. The mother’s words weave their magic, and Shalini joins everyone else in the celebrations, making her Diwali just as memorable as everyone else’s.

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After all, Diwali shines brightest when we pause to celebrate ourselves, not just others.

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4. Air Selangor: Demi Deepa

A house may be sold, wealth may be lost, but a father’s love remains eternal. This Diwali, Malaysian water services provider Air Selangor launched an ad campaign that celebrates the sacrifices fathers make for their children and gives everyone a chance to dive into their abundant ocean of love.

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The ad showcases a man doing everything to ensure a great life for his daughter. From working tirelessly to selling off his dream house to fund her education, the man goes the extra mile every time to make sure that his daughter can realize her dream of becoming a doctor. His efforts bear fruit in the end, and his daughter repays his kindness through the most heartfelt gesture one could think of– gifting him back his dream house.

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It leaves us with a simple truth: love, when selfless, always finds its way back home.

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5. Maxis: Dr. Teddy

The real essence of Diwali or any other festival lies in goodwill towards humanity. This Diwali, Maxis shared the story of Dr. Teddy, who illuminates the lives of the poor and the needy through his free medical care.

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The ad shows Dr. Teddy narrating how he connected with people online to find a community of volunteers who now feel like family, all united by the purpose of helping others. The long-time Maxis user, Dr Teddy, reveals a story that reminds us of the spirit of Deepavali. It comes to life when every connection sparks light over darkness to build a stronger and kinder community.

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Because at its heart, Diwali isn’t just about lighting lamps — it’s about lighting lives through kindness and connection.

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Wrapping Up

And that’s a wrap of some of the best Southeast Asian Diwali 2025 commercials. From tales of selflessness and gratitude to heartfelt reminders of empathy in everyday life, these Diwali 2025 commercials touched viewers with their sincerity and emotional depth. Rather than focusing on grandeur or glamour, they celebrated the quiet, human moments. And that’s Diwali in a nutshell for you!

​We’ll be back with more wonderful ad campaigns for you. Till then, stay tuned and don’t forget to check out these 5 moving Diwali 2025 commercials that warmed everyone’s hearts.