7 Essential Tools for Creating Infographics That Go Viral

Turn Complex Data into Visual Content People Want to Share

It happens that marketing specialists accumulate a great deal of important data, findings, and insights from their campaigns that require visualization. But it is hardly possible to interest the reader with boring, dull texts in the form of lengthy reports. Infographics serve as perfect solutions to such a challenge because they enable marketers to transform complicated information into visually attractive content easily shared among other people. The creation of infographics implies more complex work than mere coloring and illustration. Therefore, marketers need special tools that will facilitate the process.

Different platforms offer various content creation options, and the best platform depends on marketers' needs and capabilities. Moreover, infographic creation does not require the participation of specialized graphic designers in the team. Below, you can find seven must-have tools for creating infographics along with recommendations on which one would be better for you.

1. Canva: Design Shareable Infographics Seamlessly

Canva is a suitable option for marketers looking to create quality infographics without having high-end graphic design knowledge. With templates, a drag-and-drop editor, and numerous visual elements, users will be able to convert statistics, marketing advice, marketing campaign outcomes, and educational information into professional graphics.

For instance, a B2B marketing department can use Canva to develop an infographic based on some statistics collected from an industry report. It will be possible for them to break down the statistics into different parts, include icons, and use brand colors to match the design with other marketing materials. The created content can then be repurposed for use in social media posts, presentations, or blogs.

Canva comes in handy when time and flexibility are crucial factors. Nevertheless, marketers dealing with complex data may require another application that offers more advanced chart options and visualizations. The main strength of Canva is its ability to simplify infographic creation for users of all skill levels.

2. Venngage: Design Professional and Statistics-based Infographics

This tool is especially useful to those B2B marketers who have to convey the results of their research, business statistics, and industry insights in a visual form. The templates available within Venngage will help users create infographics of statistical summaries, comparisons, timelines, and other processes.

For instance, a marketing team can turn a bulky industry report into an infographic containing five significant findings, statistics supporting them, and a brief description of each finding. The brand options available in Venngage ensure that teams use proper fonts and colors while designing.

This tool is perfect for creating infographics based on research since it is aimed at business communication. However, the marketing team needs to concentrate not on all, but on the most relevant findings rather than all available statistics in the original report.

3. Piktochart: Transforming Reports and Research into Visual Stories

With Piktochart, marketers will be able to convert any text data into visual representations. The tool’s ready-made templates and AI capabilities help users turn written material into visually engaging infographics. This feature is useful for those teams that regularly generate research summaries, educational content, and industry reports. For example, the results of a customer survey conducted by a business-to-business company can become a basis for developing an infographic highlighting the major problems of their audience.

The crucial thing here is to choose which data should be highlighted visually. Instead of creating the whole report in infographics, the marketer should focus on one key finding, find the supportive information, and structure the content accordingly.

4. Visme: Design Interactive and Animated Infographics

If marketers seek an all-in-one tool that will allow them to create infographics together with data visualization and interactive content, then Visme is an optimal choice. The tool provides templates, charts, maps, brand management options, as well as various interactive features.

For instance, a company that explains its customer journey would be able to use process infographics to describe major steps involved and provide information about customer behavior during these steps using data. Interactive features may contain additional information about the steps that is not essential for the main infographic.

Visme becomes especially helpful for marketers when they have to design several types of visuals on one platform. But not all infographic projects require interactivity or animations. Sometimes, for a simple social media image, it would be better to have an animated image.

5. Infogram: Create Marketing Visualizations Using Graphs and Maps

The software is a good choice when creating infographics based on charts, statistical data, and comparisons. Interactive visualizations, maps, and different types of charts allow transforming numerical data into visual content.

Imagine a marketing department reviewing survey findings from several different sectors. Infogram will be helpful in presenting the differences between the audience segments, finding trends, and making the results more understandable. The interactive features of this software will enable readers to get more details when the infographic is published online.

This tool becomes really helpful when numerical accuracy is the key to the message. Marketers should check the accuracy of the source data, label the graphs properly, and use visualizations that show the comparisons accurately. Beautiful graphics will not save a marketer from misleading readers with incorrect scale or false conclusions.

6. Adobe Express: Create Professional, Brand-Consistent Graphics

Using templates, text, images, and icons that can be modified in Adobe Express, one can create infographic-like graphics. This tool is beneficial for marketers who do not require a professional design application to create polished graphics.

One can make use of Adobe Express in creating infographics that feature campaign successes, industry statistics, or tips related to marketing for the audience. The use of consistent typography and design will help infographics align with the marketing content created by the organization.

The Adobe Express software is practical in the scenario when visual presentation and brand consistency are priorities. Nevertheless, marketers who are working with datasets and need interactive charts should consider using a separate platform for data visualization.

7. Flourish: Interactive, Data-Driven Visualization Stories

Flourish is an application for producing data visualizations that allow audiences to analyze trends, comparisons, and relationships. The templates include charts such as line and bar graphs, interactive maps, surveys, and others, but no coding is required to use them.

In terms of marketing content creation based on research, Flourish could be used to turn a dataset into an interactive visualization story. For instance, a company analyzing the market growth in various regions could use a chart or a map to highlight the differences and use interactivity to provide additional information.

Flourish is helpful when the audience needs to analyze the data rather than look at the graphic. Since interactive visualizations work best on websites and dedicated pages, they might be less effective for social media due to the expectations of immediate image comprehension. Make sure you check the options for publishing and exporting.

How to Choose the Right Infographic Design Tool

The ideal infographic design tool will be one that fits your team's workflow and requirements, among other things. Canva and Adobe Express are good tools for basic marketing graphics. Venngage and Piktochart are more suitable for structured business content and research summaries, whereas Visme covers a wider variety of visual and interactive content. Infogram and Flourish are particularly important in data visualization projects.

Apart from checking whether the chosen platform is easy for the team to use, the types of charts available, file format support, and branding and collaboration capabilities, you should take into account the cost of the platform and any limitations of the free versions currently available.

However, the most important thing to do is to try out the tool on a real marketing project by creating visuals with your data and analyzing how effectively the intended message gets delivered.

The Right Tool Helps, but the Story Drives the Sharing

There are various tools available for infographic design that make it easier to turn research, statistics, and marketing knowledge into images. Nevertheless, there is no guarantee that the infographic will go viral. How shareable content is depends on its relevance, practical value, visual design, and delivery to the intended audience.

Marketing specialists should select tools depending on their objectives, including the need for fast social graphics, professional summaries of research, precise data charts, and engaging visual stories. Moreover, marketers should make sure that every infographic contains credible information and gives readers a reason to take a closer look at it.

Thanks to the appropriate infographic design tools, marketers are able to create visuals that are easier to understand and more useful for their audience, as well as have a higher chance of being shared. However, while the software helps in this process, the value of the information makes people share it.

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