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7 Google Analytics Integrations You Should Be Using

When it comes to digital marketing, talking about metrics or monitoring is impossible without mentioning Google Analytics. It is the undisputed master of web analytics. But recently, we've heard from many marketing companies that the services they can connect with GA provide a good amount of extra value. As a result, this helps them fully appreciate, interpret, and act upon the information provided by Google Analytics and better incorporate that data into their day-to-day work.


So, what exactly are the integrations these marketers are talking about? Let’s take a closer look.


What Are the Most Undervalued Google Analytics Features Out There?


1. Custom Channel Grouping

The custom channel grouping function in Google Analytics is a remarkably underutilized tool. You may alter how data is divided to determine the effectiveness of particular channels.


Despite being in beta, many people find it to be quite helpful. You may create a personalized channel by choosing a specific source, media, and campaign. In addition, users can also access Regex while creating a custom channel. Once established, it may be used to classify old data using the new channel specifications.


After understanding how the normal channels work, you can start making even more complex custom channels.


2. Annotations

With the help of Annotations, you may simply indicate particular dates in the Google Analytics reporting system. These are useful for keeping track of website modifications you make.


This integration helps your Analytics report become more understandable by enabling your team to observe every marketing action by date, especially anything that may trigger a peak or dip in traffic. As a result of those insights, you and your team will find it simpler to comprehend traffic surges, odd fluctuations, and analytics patterns.


3. Custom Alerts

Even though Google Analytics is capable of doing a lot and crunching a lot of data, you won't be able to use it for anything if you can't interpret the results. Custom Alerts is the perfect tool for that.


This feature assists you in arranging the data and notifies you when a notable shift arises so that you can give heed.


4. Event Tracking

Events are user engagements with your page's material that may be tailored to reflect the priorities of your company.


Any Google Analytics strategy should be built on Events because they give advertisers a reliable method for tracking user interaction on their landing pages and internet sites. You may track any form of interaction with this functionality, including button clicks, pdf downloads, etc.


5. Custom Reports And Dashboards

Thanks to Google Analytics' custom reports and dashboards, you may set up data visualization with all the indicators you want to view at a glance and those that are important to your company.


With the aid of this tool, marketers can more easily and visibly demonstrate a link between social media traffic, CTA button hits, and revenue.


6. Pages Report

Instead of examining the sources that bring traffic to particular sites, most consumers simply glance at the Acquisition overview to see the available sources that drive traffic. It is much easier to comprehend your marketing and where there are opportunities for improvement by looking at the specific pages and how they attract visitors.


Pages Report can help you in this situation. And with that, you can do much more.

You can view the precise source of traffic for all of your top-performing webpages when sorting by acquisition source.


7. Interests

Google Analytics' Audience tab's Interests data provides information on the preferences of your customers based on their search queries.


Knowing your readers' inclinations can help you provide more material that they will enjoy. You can optimize this user experience to gain more visitors, subscriptions, views on social media, and revenue.


Final Thoughts

As you can see, Google Analytics includes a range of interesting integrations that are hidden from plain sight and are really helpful for making your analysis simple and understandable. It is no surprise that this software is projected to hit a service market value of $58.7 billion by 2027. Therefore, you should definitely be using these functions more frequently.


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