7 Social Media Lead Generation Tactics for Better Business ROI
Social media is a great way to get in front of potential customers and prospects, but it's also an increasingly crowded place. So, to stand out from the crowd, you need a marketing strategy that separates you from the competition and makes sure you're getting the leads you want.
Here are the seven best tactics that have helped our clients successfully generate leads using social media:
Provide Valuable Content
To generate leads through social media, you need to produce great content. The kind of content that people will want to share and that will help you attract new followers.
Good social media content goes a long way in promoting your brand or product. It helps you reach out to your target audience and build a rapport with them.
Providing valuable content ensures that it reaches higher engagement, and this results in a better chance of you driving more leads. In addition, if someone sees something trending on Twitter or Facebook about a topic related to their industry (and this could be anything from how-to videos on YouTube), then they maybe consider it worth reaching out to your business for further details about potential opportunities that might exist within this space—so long as those opportunities aren't too complicated or time-consuming (not everyone has hours per day).
Leverage Influencer Marketing
Influencer marketing is a form of marketing in which you identify and partner with influential people within your industry or niche. These influencers can help you reach a larger audience and generate leads by promoting your products or services on their social media channels.
Influencer marketing is a $16.4 billion industry as per the Influencer Marketing Hub. It is a great way to reach your audience, build brand awareness and generate leads. Influencers can help you increase traffic to your website, as well as increase conversions by educating potential customers about what it is that you offer them. They also have access to an audience that may not have heard of your company yet—but would be interested in learning more about what makes it special.
Use Social Media Ads
Social media ads are a great way to generate leads for your business. You can target your ads to a specific audience and get them to take action, such as clicking through to your website or signing up for your email list.
Marketers can also use social media ads for retargeting people who have already visited your website or interacted with your brand. To create an effective social media ad, you'll need to come up with a catchy headline and an eye-catching image. It is also essential to include some information about what you're selling and how it brings value. Be sure to include a call to action so that people know what you want them to do.
Run Contests and Quizzes
There's no denying that social media is a powerful marketing tool. And one of the best ways to take advantage of social media for marketing purposes is to run contests and quizzes. Not only are contests and quizzes a great way to generate leads, but they're also a great way to engage with your audience and build brand awareness.
A good quiz should have 3-5 questions that elicit answers from the user. The more specific you get about what types of products or services people need, the better it will be for your business. For example, if you're a restaurant owner looking for new customers, ask them whether they'd like to go out for dinner tonight, then offer them an exclusive coupon code that's only valid for that day.
Such campaigns also increase engagement among potential customers because they feel special and will likely be sharing their experience with friends on social media platforms such as Facebook or Twitter!
Take Advantage of Video Marketing
Video content is one of the most effective ways to generate leads on social media. Whether it's a quick explainer video or a more in-depth look at how your product works, a video is a great way to get people interested in what you have to say.
As per a survey by HubSpot 54% of consumers want to see more video content from a brand they support. Video can also be used as an opportunity to show off your personality and brand personality—and it's one of the most powerful social media lead generation tactics out there! When customers see how much fun working with you is, they'll want the same experience for themselves (and their friends).
Host a Live Session
If you're looking to engage your audience, live video is the way to go. Unlike traditional social media posts and videos, which only allow you one shot at getting them interested in your brand or product, a live session can be done multiple times throughout the day.
A live session could be anything from a webinar, a Q&A session, or even just a live video chat. Whatever format you choose, make sure that you're providing value to your audience. Give them information that they can't find anywhere else, and make sure that you're engaging with them throughout the session. And because they're live, they offer a level of authenticity and transparency that other marketing strategies can't match.
Collaborate With Other Brands
If you’re a small business, collaborating with other brands can be a great way to get your name out there. For example, if you’re an online retailer and you partner with an e-commerce brand on their social media page, this will bring both of your audiences together. You may also find that this helps increase exposure for both parties involved!
Another benefit of collaborating with other businesses is that they can promote each other's products or services in their posts without any risk or cost. This means that when people see how popular these two brands are together (and all the amazing things they do), they'll want to buy from them too!
While it can be beneficial to collaborate with other businesses in your industry, you should be careful not to collaborate with your direct competitors, as this can give them an advantage over you. Instead, focus on developing relationships with other businesses in your industry who are not direct competitors.
Overall, using social media lead generation tactics can be extremely beneficial for businesses. By building relationships with potential customers and providing valuable content, businesses can increase their ROI while also growing their customer base.