APAC Digital Digest - March 2020
Updated: Apr 23, 2020
APAC Digital Digest is a fortnightly round-up of what has been happening in APAC in just 2 minutes.
Here is what has been happening in APAC in just 2 minutes.
Facebook Small Business Grants Programme
Businesses are experiencing disruptions resulting from the global outbreak of COVID-19. Facebook is offering $100M in cash grants and ad credits to help up to 30,000 eligible small businesses in over 30 countries where it operates.
Source: Facebook for Business
Instagram Launches First Stage of IGTV Monetization, With In-Stream Ads Coming to Selected Channels After its coming IGTV monetization tools were spotted in testing last month, Instagram has now confirmed that it's reaching out to a group of selected creators in order to invite them to participate in the initial testing of in-stream ads on their IGTV videos.
Source: Social Media Today
Twitter ad sales hit by coronavirus but active users soar
Twitter Inc pulled its first-quarter revenue outlook and forecast an operating loss on Monday as the coronavirus outbreak crimped ad sales, but said the pandemic boosted the number of active users on the microblogging platform. Many advertisers have pulled marketing budgets because of the virus-related uncertainty, and others are hesitant to advertise for fear of associating their brands with the topic. Twitter said that total monetizable daily active users (mDAU) jumped 23% to 164 million quarter-to-date, driven by the conversation around COVID-19, as well as ongoing product improvements.
Nike Uses Digital Sales Strength to Overcome Weak Backdrop
Nike Inc.’s shares rose as much as 13% on Wednesday, its better-than-expected, digitally-driven third-quarter sales and performance in China, and what it learned there and in Japan and South Korea position the company to emerge even stronger after the Covid-19 crisis.
In China, when people were confined to their homes, it swiftly leveraged its digital app ecosystem and Nike expert trainer network which resulted in a rise in sign-ups and engagement for Nike Training Club workouts in China. Weekly active users for all of its Nike activity apps were up 80% by the end of the quarter versus the beginning of the quarter.
News Corp Australia offers $8m of print ads to businesses for community service announcements
News Corp Australia is offering $8m worth of print advertising to brands across the travel, airline, retail, banking, sport, telco, utility and insurance sectors, in order for them to keep customers, staff and suppliers informed with their activities during the COVID-19 pandemic.
The community service announcement initiative reflects the organisation’s commitment to providing accurate information at this time.
OnePlus Pay NFC-Based Mobile Payments and Digital Wallet Service Launched
OnePlus says that its mobile payments solution is faster compared to what rivals WeChat and Alipay offer, and is also more convenient to use.OnePlus currently supports only a handful of apps, but the list will grow as the company is currently in negotiation with more potential banking partners in China.
Source: Gadgets 360
Rakuten is investing in AI-powered media buying
One of the largest challenges advertisers in Japan currently face is in building strong prospecting segments and retargeting pools outside of their own websites. Rakuten signed a joint venture agreement with Sqreem Technologies, a Singapore-based AI company that provides a marketing solution not dependent on individual identifiable data but by utilizing an AI automated behavioural pattern analysis platform that analyses consumer behaviour data quickly, which hopes to provide the Japanese market with a more accurate platform by combining the proprietary behavioural pattern analytical data of Sqreem with Rakuten’s own consumer behaviour data.
Source: The Drum
Asia-Pacific to gain pay-TV subscribers
The Asia Pacific pay-TV sector is the most vibrant in the world, with subscribers forecast to increase by 45 million and revenues up by $1.40 billion over the next five years. China and India together will account for 80% of the region’s 676 million pay-TV subscribers by 2025. At the same time, India will add 24 million pay -TV subscribers over the next five years. However, China will peak in 2021, with a slow decline thereafter.
Source: BroadBand TV News
Gaana introduces online entertainment content feed ‘Buzz’
Gaana has launched a first-of-its-kind 24*7 online entertainment feed on its app named ‘Buzz’. The in-app content feed would feature the latest mix of entertainment content in the form of stories, articles, videos, photo galleries, online polls, games and lyrics cards associated with trending and popular artists, albums and movies. Gaana would now be a one-stop destination for digital entertainment destination for its users. The latest innovation, Gaana Buzz will offer something new and fresh every time a user logs into the app.
Source: Brand Equity
Sky News partners with iHeartRadio, opening up targeted advertising opportunities
ARN’s digital entertainment platform, iHeartRadio, has announced a new partnership with Sky News Australia. The partnership will enable listeners access to a 24/7 broadcast stream and provide a new platform for advertising partners to reach audiences. This will be the first live TV audio feed in Australia, where targeted advertising will be directly integrated into an audio stream of a live television feed. Importantly, the move provides a wide audience for advertising partners of Sky News in a time when the public has an insatiable appetite for news.