Best Amazon Keyword Research Tools for Beginners in 2024

Introduction

As an Amazon seller in 2024, you should know that keyword research is the path toward visibility for sales success. However, it becomes a hassle for beginners to get the right tools for Amazon keyword research. But with the right tool, you can optimize your product listings, rank higher in search results, and increase your conversion rates. This guide discusses the top Amazon keyword research tools for beginners to help you choose the right one for your business.

1. What is Amazon Keyword Research?

Amazon keyword research is finding the most relevant and high-performing keywords that customers would enter while searching on the website for their respective products. This process is dissimilar to traditional keyword research in SEO, which focuses solely on ranking your content in Google because this kind of keyword research targets your increased discoverability of a product on the Amazon marketplace.

On Amazon, getting the right keyword would mean the difference between making it to the first page of the search result and simply losing in the crowd. Understanding which keywords are most relevant to your product will attract the right audience and strengthen your chances of a significant sale.

2. The Key Features to Look for in an Amazon Keyword Research Tool

When choosing the ideal keyword research tool for your Amazon business, consider these essential features:

• Search Volume & Relevance Tracking: It will provide keyword search volume, relevance to your product, and competition level.

  
  

• Competitor Analysis (Reverse ASIN Lookup): Displays which keywords your competing sellers rank for to have a competitive edge.

  
  

• Identify Long-Tail Keywords: The long-tail keywords are specific and less competitive, perfect for capturing specific niches for start-ups.

  
  

• Integration to Seller Central of Amazon: Seamlessly integrates with your seller account in Amazon and saves time in optimizing workflow.

  
  

• AI-powered features: Predictive keyword suggestions are accompanied by listing optimization by artificial intelligence that helps ease the process.

3. Top 7 Best Tools for Amazon Keyword Research for Newbies in 2024

Here’s a step-by-step overview of some of the leading tools for 2024, designed for different needs and financial plans.

a. Jungle Scout

• Features: Historical keyword data, trend analysis, reverse ASIN lookup

  
  

• Best suited for: Complete market research by newbies and identifying product opportunities.

  
  

• Pricing: Starting at $29/month

b. Helium 10

• Features: Cerebro reverse ASIN lookup, keyword tracking, search volume trends.

  
  

• Best suited for: Newbie who wants an advanced version of keyword analytics and competitor insight.

  
  

• Pricing: Starting from $39/month

c. AMZ. One

• Features: Daily keyword search volume, keyword ranking tracking, and product listing optimization.

  
  

• Best for: The new beginnings with an emphasis on product listing optimization and tracking keyword performance

  
  

• Pricing: starts from $20/month and comes with a 14-day complimentary test

d. Seller App

• Features: It has a reverse ASIN tool, AI-powered keyword suggestions, and competitor keyword tracking

  
  

• Best for: Simple beginners who need PPC optimization along with increased visibility in their listings

  
  

• Pricing is set from $39/month.

e. Keyword Tool Dominator

• Features: User-friendly interface, keyword generation across global marketplaces

  
  

• Best for: Beginners looking for budget-friendly solutions.

  
  

• Pricing: $8/month

f. Data Hawk

• Features: Competitor keyword tracking, organic rank analysis, and sales trends.

  
  

• For Beginners: Track keyword ranking and the trend of sales over time.

  
  

• Pricing: is determined based on the specific features utilized.

g. Sellzone by Semrush

• Features: Over 200 million keyword databases, multiple match types (broad, phrase, exact), and listing alerts.

  
  

• For Beginners: When you have an idea of Semrush tools, you will find this feature more useful. It integrates Amazon API.

  
  

• Pricing: Requires a Semrush account, starting at $99/month.

4. Selecting the Best Keyword Tool for Amazon for Your Use

A perfect tool may need the following factors for consideration:

• Budget: This could be some budget tools like Keyword Tool Dominator, suitable for a user who operates on a small budget, and tools like Helium 10 and Jungle Scout, along with their Cost, which is more feature-rich and costlier.

  
  

• Ease of use. Niche down on a keyword tool that has an easy-to-use interface; this will be manageable for a beginner.

  
  

• Key Features: See if you need to reverse ASIN lookup, or need long-tail keyword suggestions or AI-driven optimization. If you are into PPC campaigns, then tools like Seller App can be ideal

5. Best Practices for Amazon Keyword Research in 2024

To maintain a competitive edge in 2024, consider these essential best practices:

• Use Long-Tail Keywords: These relatively less competitive, specific phrases can increase targeted traffic and lead to conversions.

  
  

• Tap Reverse ASIN Lookups: Discover your competition's keyword rankings to refine your strategy.

  
  

• Optimize Listings: Use keywords in titles, bullet points, and descriptions without doing keyword stuffing

  
  

• Adjust Seasonally: Change your keyword strategy to tap into seasonal trends to catch timely searches

6. Conclusion

A successful Amazon seller starts with keyword research. With the right tools in your hands, a beginner can optimize product listings and get noticed by more people, thus triggering sales. First, select a tool that best fits your budget and requirements, then follow these best practices to keep you afloat as an Amazon seller in 2024.

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