#BeyondProfit: A Glance at FairPrice Group's Efforts to Build a More Equitable Singapore

Supermarkets are more than just places to purchase groceries; they are integral parts of the community fabric. Beyond their economic roles, supermarkets have the capacity to drive significant social impact. Globally, many supermarkets have embraced this responsibility. For instance, Publix Super Markets Charities focuses on reducing homelessness and supporting education, while The Kroger Co. has established the Zero Hunger | Zero Waste Foundation to combat hunger and food waste . These initiatives exemplify how supermarkets can transcend traditional business models to become agents of positive change.

In Singapore, FairPrice Group stands out as a leading example of a supermarket chain that has seamlessly integrated philanthropy into its core operations. Rooted in its founding mission to moderate the cost of living, FairPrice has evolved into a social enterprise that actively fosters community well-being, sustainability, and inclusive growth. From rescuing edible produce to upskilling older workers, FairPrice's initiatives are designed to create lasting impact.

In this edition of #BeyondProfit, we explore five key programs that exemplify how FairPrice is investing in people and the planet—backed by real stories and video evidence.

1. Rescuing Food, Restoring Dignity: Neighbourhood Food Share

FairPrice’s Neighbourhood Food Share initiative addresses food waste by redistributing imperfect but edible fruits and vegetables to underserved communities. Through weekly restocks at community fridges and distribution points, the program ensures that nutritious produce reaches those in need, while also promoting sustainability.

This initiative not only reduces food waste but also fosters community engagement, as volunteers participate in the collection and distribution process. Since its inception, the program has rescued over 2 tonnes of produce monthly, benefiting approximately 25,000 individuals annually.

2. Empowering the Ageing Workforce: Upskilling for the Future

Recognizing the value of experience, FairPrice has implemented programs to upskill its older employees, ensuring they remain integral to the workforce. By providing training in digital tools and customer service, the company helps mature workers adapt to evolving retail landscapes, promoting inclusivity and reducing age-related employment barriers.

This commitment to lifelong learning underscores FairPrice's dedication to a diverse and capable workforce. In alignment with this, NTUC has announced plans to raise the retirement and re-employment ages to 64 and 69 respectively, effective from January 2025, ahead of the national schedule.

3. Sustainable Supply Chains: Transport Transformation

FairPrice's Transport Transformation initiative focuses on enhancing the sustainability of its logistics operations. By optimizing delivery routes and investing in eco-friendly vehicles, the company reduces its carbon footprint, contributing to broader environmental goals. This initiative has garnered recognition for its innovative approach to sustainable supply chain management.

Efficient logistics not only benefit the environment but also ensure that customers receive fresh products promptly. Notably, FairPrice has begun trials for autonomous vehicles in partnership with Zelos Technology, aiming to integrate driverless vehicles into its logistics operations.

4. Fostering Innovation: Share-A-Textbook Hackathon

To encourage environmental consciousness among youth, FairPrice launched the Share-A-Textbook Hackathon. This event invites students to develop solutions for reducing carbon emissions and promoting community sharing. By engaging young minds, FairPrice nurtures a culture of innovation and responsibility towards sustainability.

The hackathon complements the longstanding Share-A-Textbook program, which distributes used textbooks to students in need, further emphasizing resourcefulness and community support. In its 40th edition, the initiative saw participation from over 2,000 volunteers and benefited more than 20,000 students.

5. Supporting Local Food Suppliers: Financial Assistance Scheme

FairPrice has committed S$2.9 million to support local food suppliers, helping them navigate financial challenges and expand their businesses. This assistance ensures a stable supply of local produce, bolstering Singapore's food security and supporting the domestic economy.

By investing in local suppliers, FairPrice strengthens community ties and promotes sustainable sourcing practices. The initiative includes measures such as shortening payment terms and promoting locally made products through dedicated fairs.

Wrapping Up

FairPrice Group exemplifies how a business can thrive while prioritizing social responsibility. Through initiatives that address food insecurity, workforce inclusivity, environmental sustainability, youth engagement, and local economic support, FairPrice demonstrates a holistic approach to community development.

These programs are not isolated efforts but part of a cohesive strategy to build a more equitable and sustainable Singapore. By going #BeyondProfit, FairPrice sets a benchmark for how enterprises can contribute meaningfully to society while achieving business success.